The Electricity Supplier Enters The "Micro Mall" &Nbsp; Shopping Enters The "Micro Era".

"Micro-blog shopping" has gradually spread out.

"Socialized marketing is a major trend in the future. E-commerce companies seize this opportunity to have a layout in this regard."

Mo Daiqing, a researcher at e-commerce research center, said in an interview with reporters, taking Sina micro-blog as an example, Sina has a large number of users, and the business enterprise can expand user groups with this platform, attract more people to their enterprises, reduce complaints in online advertising, accurately lock the target customers, and achieve more interaction with users, so as to better achieve the effectiveness of marketing and create the brand of their own enterprises.

For micro-blog, it is also the beginning of profitability.

The combination of micro-blog and the electricity supplier is still a combination of simplification. The combination of the two needs to run in. From the surface, the combination of the two businesses seems to have more revenue.

In this regard, Analysys International analyst Dong Xu in an interview with reporters, analysts believe that the electricity supplier more purpose is to borrow micro-blog's huge user groups to develop their own marketing, improve visibility, and draw potential users.

Micro-blog is trying to develop different business models to prepare for long-term profitability.

For micro-blog, there is no better profit model at present. In fact, there is no good model at home and abroad, so we can only explore it step by step.

E-commerce is currently the most popular and most closely related industry in the world. Cooperation with e-commerce is also an attempt for micro-blog.

Wang Ningyuan, an IT industry researcher in the China investment consulting industry, told reporters that he also expressed optimism about the combination of the two. He believes that the development mode of the Internet media is characterized by the high cost of rejection. But with the continuous development of the industry, the efficiency of its products is also improving, and its cost is declining. Currently, micro-blog is in a stage of continuous development. Although it does not have substantial profits in the short term, it will win more user resources and market attention because of the establishment of multi party cooperation, and its brand value has been greatly improved, which will make it profitable to support its later earnings.

In fact, micro-blog has been seeking its own profit model since its development. In the era of universal micro-blog, micro-blog's profit is a widespread concern in the industry.

Mo Daiqing believes that the cooperation mode between micro-blog and e-commerce is possible to achieve micro-blog's profitability.

For example, to promote the business of enterprises, users can click on the purchase of micro-blog business enterprise goods, can be divided into.

Then give the products of the electric business enterprise, the propaganda of the brand, also can benefit from, or for the electric business enterprise, the investment of the network advertisement is also relatively reduced.

For the exploration of micro-blog's profit model, relevant Internet companies have been trying.

From the previously launched "micro currency" to the current cooperation with the electricity supplier enterprises, although they are only preliminary exploration stage, but after all, micro-blog has made a first step on the road of profitability, which plays a crucial role in the formation of micro-blog's subsequent profit model.

For this reason, Wang Ningyuan suggested that micro-blog build a large platform for resource collaboration and sharing. Once attracting huge amounts of user resources, we will give full play to economies of scale and economies of scope, which will greatly enhance the profitability of its business.

It can be profitable through advertising, charging users, providing deep level information services, and providing user data resources.