There Is Great Learning In The External Market.

China in automobile Spin Technically, we are not backward in technology, and even if we are a bit backward, we can catch up by learning hard. But we are very different from foreign development goals. Foreign countries will make great efforts to develop materials. trend Analysis and market guidance, and China generally follows the market and appears passive. Foreign enterprises pay much attention to R & D and guide the market.

Jiangsu Ai Wende Yueda automobile interior decoration Co., Ltd. is jointly owned by Jiangsu Yueda group and Germany Ai Wende (AUNDE) group. Investment Set up. In May 2005, the two sides signed a joint venture contract with a total investment of 250 million yuan, an annual output of 4 million 500 thousand square meters, and sales of 225 million yuan. Among them, the first phase project invested 100 million yuan, and the infrastructure started construction in November 2005, and was trial production by the end of 2007. The company introduces the world's most advanced production technology from Europe, mainly engaged in the production of woven and knitted fabrics, as well as the tailoring and sewing of fabrics and leather seat covers. What kind of spark did China and Germany cooperate? What inspiration did the 6 year cooperation bring to the industry? Reporters interviewed Yueda automobile, Jiangsu Ai Wende. Interior trim Cai Jie, chief financial officer of limited company.

　　 Value Oriented Cooperative Culture

Reporter: Yueda group and Germany Evan Group Automobile decoration cloth project has been carried out for more than 6 years. What kind of cooperation is the main mode? What are the resources that the two sides value each other?

Cai Jie: Yueda group and Germany Evans group use capital to share the way to carry out project cooperation. Germany is a major shareholder. China's auto industry is developing rapidly. Germany attaches great importance to China's potential market, as well as Yancheng's human resources and coastal geographical advantages. China values technology and sales channels of Germany. The German Evans group also includes Ian and hausen and the eist class, which provide a whole range of seats for trucks, commercial vehicles, buses and engineering vehicles, as well as all automotive springs for the automotive industry. At present, the Evans group has 83 factories in 22 countries all over the world. Ivan has mature technology in the field, and owns Open Sales channels. The two sides work together to complement each other with obvious advantages.

Reporter: have we gained the technical experience and management experience that we need for a long time in the cooperation with foreign enterprises? How do we overcome the cultural differences and systems existing in the cooperation? difference ?

Cai Jie: since Yueda did not have contact with car seat fabric production business, this field is relatively unfamiliar. In the process of cooperation with Germany, we have gradually realized the particularity of the industry, that is, the development cycle is longer, the certification system is more (quality, suppliers, etc.). Because of the differences in the corporate culture and system between the two countries, the two sides have gone through a short running in process. Through the running in and development of cooperation, the management mechanism and the corporate culture infiltrate each other. At present, our corporate culture has been gradually formed, that is, a company culture based on value. The new culture adapts to the needs of the development of enterprises in the new era, and adds vitality to the management and development of enterprises. {page_break}

　　 Olive branch extends outward.

Reporter: it is understood that relying on the advantages of Yueda group's current industrial chain, many domestic textile manufacturers want to achieve strategic cooperation with them. What is our attitude towards this?

Cai Jie: the initiative of foreign enterprises to cooperate with domestic enterprises is mainly based on China's huge market and broad prospects for development in the future. China is actually not backward in the technology of automotive textiles, and even if it is a little behind, we can catch up with it through study. But we are very different from foreign development goals. Foreign countries will make great efforts in material research, trend analysis and market guidance, and China will follow the market and appear passive. Generally speaking, foreign countries pay more attention to the forward-looking development in the industry, while the domestic market pays more attention to keeping pace with the market trend. Therefore, the technical standard of the industry is generally formulated by foreign countries. Domestic enterprises are in a critical period of transformation and upgrading. Foreign enterprises focus on R & D and focus on guiding the market.

Reporter: if we look for partners in China, do we have clear "threshold" and "appeals"?

Cai Jie: for automotive textiles, the quality of products has clear standard requirements. Many of our customers are well-known international automobile manufacturers, and have higher requirements for product quality. So we are striping for excellence in product quality. In the spirit of customer responsibility, we will strengthen quality management and strictly control every factory car seat fabric. The requirements of 100 meter defect points, knot number and chromatic aberration are very demanding. If you look for partners, you may not be able to control quality control and management, so there is no such consideration at present.

　　 Two "maximization"

Reporter: according to the development status of Evans Yueda in the field of automotive textiles, please talk about the gap between domestic industrial textiles manufacturers in tackling key technologies and opening up downstream applications.

Cai Jie: we are relying on German mature technology and smooth market channels, and BMW, Ford and other world-renowned automobile manufacturers to cooperate. In accordance with the ISO/TS16949:2002 standard, we have adopted and implemented a comprehensive integrated management system to ensure that the product quality is always at the high end level worldwide.

Reporter: in the light of the domestic and foreign economic situation, how do you view the development prospect of China's automotive textile industry?

Cai Jie: China's future automotive textile industry will also actively respond to the national strategy of low carbon, environmental protection, energy conservation and consumption reduction. The utilization of old goods and the recycling of waste have become the trend of the development of the industry. The raw materials of the product will come from waste plastic bottles and other materials. Under the environment of national energy conservation and consumption reduction, we have also grasped this direction. The functional fiber market is becoming more and more popular, such as fragrance and bacteria removal.

Reporter: what is the biggest confusion of enterprises in 2011 when we are looking back to the end? What is the biggest cherished wish of enterprises in 2012?

Cai Jie: in 2011, business opportunities generally outweigh difficulties. With the slowing down of global economic development, the growth of automobile output will decline, and the development trend of automobile textile will also slow down. In 2012, we hope to make persistent efforts to give full play to the advantages of cooperation between China and Germany and strive for "two maximization": first, increase equipment investment and maximize market share; two, internal management is more efficient and maximize the satisfaction of employees.