The First Luzhou Silk Culture Forum Held In China

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Lu silk, the ancient silk fabric of Luzhou, has been developing to the heyday in the Ming Dynasty. Luzhou, Shanxi, has become the largest weaving center in the north.

Lu silk civilization is a representative of the silk culture of the ancient Lu'an Prefecture. It has a brilliant history and splendid civilization with three points and one world, especially in the most prosperous area of Gaoping and Changzhi, spanning more than 2000 years, and has long been a tribute to the royal family and diplomatic gifts.

Shanxi Jill silk limited liability company is the only enterprise that has obtained the Chinese Silk Mark Certification in Shanxi province. In recent years, it has made great efforts in Lu silk culture. It not only made efforts to build Lu silk culture park and Lu Silk Industrial Industrial Park, but also sponsored and named the first Luzhou silk culture academic forum.

The development history of ancient Lu silk industry is not only an economic history, but also a cultural history.

At the first academic forum of Lu silk culture in China, the voice from the industry and academia pushed the historical and cultural value of Lu silk to a climax.

"Thousands of years of Chinese silk history have settled many consensus in people's minds. Hangzhou is known as" Silk hometown ", Sichuan is called the" silk capital ", and Shanxi is also called" Silk root ".

Qian Youqing, vice president and Secretary General of the China Silk Association, said.

Unfortunately, many people will think of Hangzhou when they mention silk now. Some people will think of Sichuan, but not many people will think of Shanxi.

In the forum, scholars have quoted the glory of Lu silk.

According to the ancient books, Lu silk "the tribute of the imperial court is 100%".

Today, however, the relationship between ordinary consumers and Lu silk has been very far away.

Most people do not know what Lu silk is in the news or see Lu silk, let alone the clothes made of Lu silk.

"Lu silk is originally a business card in Shanxi, and it should be a well-known card."

People of insight in Shanxi appeal.

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Luckily, a vision enterprise is very optimistic about Lu silk's name card.

Shanxi's Limited by Share Ltd is such an enterprise.

The origin of the silk Limited by Share Ltd of Shanxi is closely related to Lu silk. Its predecessor is Gaoping silk weaving factory. Gaoping silk weaving factory once created Lu silk brocade "Chairman Mao to Anyuan" in the 60s of last century, representing the highest level of Lu silk brocade technology.

Perhaps because of this, in the declining silk industry and the decline of Lu silk for many years, one of the only silk companies remaining in the silk producing area of Shanxi, the silk Limited by Share Ltd, is one of the hardships that can be imagined.

Wang Suqin, chairman of Shanxi silk Limited by Share Ltd, supported the academic forum of Lu silk culture.

She wants to listen to the voice of scholars, experts and government, and wants to hear how they perceive Lu silk, and wants to know how to excavate the culture of Lu silk and create the high-end brand of gill.

The forum revolves around the inheritance of Lu silk culture, and explores the advantages of Lu silk civilization, deep excavation of historical resources, and how to realize the perfect combination of traditional culture with modern marketing and modern technology.

In the launching ceremony of the first Lu silk culture academic forum in China, Qian Youqing said that the combination of excellent traditional culture inheritance and brand promotion is undoubtedly a powerful measure to mold high-end silk brands.

The voice of encouragement strengthened Wang Suqin's confidence in revitalization of Lu silk industry.

"We always want to inherit the history and culture of Lu silk, and always stick to this business that we like. We used to feel lonely and weak.

It's a lot more realistic to hear so many people's encouragement and advice now.

Wang Suqin said.

Combination of brand and culture

The combination of brand and culture can produce magical effects, but it is not easy to combine them.

Lu Min, a Academy of Fine Arts professor at Tsinghua University, has a clear understanding of the difficulty of combining brand with culture.

He believes that Lu silk although profound culture, but few people know.

He said that the combination of brand and culture should ultimately be implemented on the carrier of products.

Consumers will be willing to pay for products like these with cultural brands. To achieve these needs not only the efforts of enterprises, but also the test of time.

The perfect combination of brand and culture is to sell products, so it is inseparable from the support of modern marketing methods.

Lu silk product is a tribute in ancient times. In modern marketing methods, products with "tribute" nature have been sought after by people.

In the forum, it was suggested that the liquor industry has a tribute wine, whether it is considered that the silk fabric developed by Shanxi's Limited by Share Ltd is called "tribute silk", and the selling way of liquor industry is used to sell Lu silk.

In fact, the idea of combining marketing with brand culture is indeed worth learning from Lu silk.

For example, by emphasizing the "tribute wine" of Moutai, it is generally accepted that Moutai is a symbol of high standard banquet.

How can we emphasize Lu silk is a tribute silk, people generally think that Lu silk is a symbol of noble wear?

The combination of brand and culture is inseparable from the application of modern technology.

In order to make Lu silk better reflect its brand value and cultural value, we should develop the application scope of Lu silk products, improve the scientific and technological value of Lu silk products and adapt them to the changing market demands.

Some experts have warned that the development of Lu silk enterprises should pay attention to the protection of intellectual property rights and make breakthroughs in patent protection.

The combination of brand and culture will ultimately bring economic benefits, and the representatives from the government obviously realized this.

They believe that the combination of brand and culture should be driven by regional economic development.

Speaking at the forum, Niu Xiaoming, member of the Standing Committee of Shanxi Gaoping Municipal Committee and propaganda department, pointed out that excavating the cultural value of Lu silk is not only an effective way for enterprises to make big brands, but also the only way to promote regional economic restructuring, lead farmers to become rich, realize pformation and leap forward development.

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Lu silk has a long history. During the Ming and Qing Dynasties, Lu silk was flourishing.

During the Wanli period of Ming Dynasty, Lu'an government became the center of the Northern Silk weaving and weaving industry, which was the same as Suzhou and Hangzhou. In the Qing Dynasty, according to Qianlong's Lu'an Fu Zhi, there were 13000 looms in Gaoping and Changzhi in Lu'an Prefecture, and thousands of people boarding planes.

Lu silk is famous all over the world, and is famous for its Hangzhou satin and Shu brocade.

The Yulan flower pattern, Lu silk and Changan bamboo silk, woven in the Wanli period of the Ming Dynasty, are now collected at the the Imperial Palace Museum in Beijing.

Lu silk has been recorded in several ancient Chinese literary masterpieces such as Jin Ping Mei and Sam Yan Er Pai.

Lu silk and Shanxi merchants are closely related.

Lu Shang is an important branch of Shanxi merchants. It is called "Pingyang and zllu".

During the Ming and Qing Dynasties, the Shanxi merchants of Luan were obviously rich in the silk trade.

In the prosperous era of Lu silk, the business tax and donations of Lu silk accounted for 70% of the total number of local businesses.