Taobao's "Double Two" Big Promotion Is Accused Of Three Crimes.

Within 24 hours, the sale of 33.6 billion "double eleven" Taobao mall was greatly promoted. Just a month later, Taobao launched the "double two" promotion.

At the end of the year, the peak season of consumption, whether online or offline, is a popular activity among consumers. However, the frequent occurrence of technical failures, the "hide and seek" of the bargain goods, the fictitious price, and so on, make many of the activities.

Background Taobao is a big banquet, but behind it is a chicken feather.

Although the "double eleven" has already staged a "online shopping Carnival", it has not affected the continued enthusiasm of the "double two" promotion.

According to official micro-blog data of Taobao, on the 12 day, Taobao's turnover reached 4 billion 380 million yuan.

Behind the feast of online shopping is chicken feather: frequent technical failures, special merchandise "hide and seek", fictitious original price, and so on, let consumers like this.

First crime: frequent technical failures, poor shopping experience.

In the first few hours of the 12 day of the big promotion, many consumers reflected that the network was "very congested" at that time. The web page that was open for only a few seconds usually had to wait for several minutes.

The second sin: a special commodity "hide and seek".

Wang Shu, a white-collar worker in Shanghai who worked in public institutions, told reporters that she took a fancy to a clothing flagship store on the 11 day. She promised to become a "double pack" coat. She planned to take it down in the early morning of 12. "After she refreshed herself at 12, she could not find this dress in the shop, and on the 13 day she went to see it again, and found that the coat appeared mysteriously at the original price."

Third sins: fictitious original price.

"A shop claimed that a" Hamamelis rose water 60 percent off "sale. After I carefully examined the paction price records, I found that the price of the product before the promotion was 75 yuan, but on the 12 day, the so-called" four discount "was 65.03 yuan, which was simply the original price of the original price and deceived the consumer.

Zhang Lu, who works in foreign-funded enterprises, told reporters.

Analysis of online shopping encountered illegal businesses, consumers are very difficult

Experts point out that the success of online shopping promotion is often based on the expectations of consumers, and the mentality of consumers' "buying on a regular basis" often brings opportunities for illegal businesses to take advantage of the loopholes. The delay in the implementation of the network real name system, the off-site nature of network pactions and the territorial contradiction of regulation all make it difficult for consumers to safeguard their rights.

According to the announcement of the China Consumers Association, according to the statistics collected by the associations at all levels, 150022 complaints were received in the third quarter of 2011.

Among them, 5674 complaints were made by Internet and seventh ranked the number of complaints, an increase of 252 over the same period last year.

Gu Xiaoming, a professor at Fudan University, thinks that the process of online shopping requires a longer process from buying goods to receiving real goods. The time difference increases the uncertainty of online shopping.

When consumers are buying goods, they often place their expectations on their products, rather than the actual evaluation of the products after the actual trial and operation.

Fang Yingzhi, an analyst with the China Electronic Commerce Research Center, believes that when there is no full implementation of the real name system, shopping platforms can hardly be traced back to individual businesses.

We should get rid of "low price expectation" and turn to "quality competition".

It should have brought substantial benefits to consumers, which has led many consumers to regret the "pit door". The experts analysis shows that this is a concentrated expression of the imperfect development of e-commerce. In addition to requiring the responsible parties to further strengthen self-discipline and supervision, consumers should also establish a rational consumption concept and get rid of the "low price expectation" so as to push e-commerce away.

Gu Jun Gu Jun, a professor of sociology at Shanghai Univer, believes that unless consumers get rid of "low expectations", the competition of e-commerce will always be around low prices, which is also difficult to improve the quality.

Consumers should not have high expectations of cheap online shopping platforms.

Even substantive pactions will encounter integrity problems, and e-commerce is also prone to problems of quality and integrity due to its virtuality and cross regional pactions.

Experts also suggested that the relevant departments should strengthen supervision to prevent dishonest enterprises from taking advantage of the peak season of consumption and promote healthy competition between e-commerce platforms and online stores through the survival of the fittest, and guide the industry from "low price competition" to "quality competition".