Shinguang Blanket: Rely On Innovation To Highlight The Tight Encirclement

The financial crisis that broke out in 2008, such as screaming around the world, has caused great impact on the economies of the countries all over the world. Many enterprises have begun to cut down their employees, stop production, or even go bankrupt and bankrupt. Even TOYOTA, SONY, Panasonic such large enterprises representing Japan's strength have been in trouble.

In such a depression, some enterprises succeed in the crisis.

This includes UNIKLO, which opens the door to the international market through fast selling.

When most companies choose to wait and see, UNIQLO is in the opposite direction. It has gone out of a way that many big clothing companies have to sigh for.

Similarly, there is such an enterprise in our country.

Blankets are used as consumer goods at home and abroad.

Product market blooms more

Linyi Xinguang blankets Co., Ltd. is a company specializing in blankets.

Talking about the development of the company in recent years, Qian Chunsheng, chairman of the company, told reporters: "constantly adjusting the product mix, developing new products, enhancing core competitiveness, and developing the market, paying close attention to management and energy conservation and environmental protection are the important reasons for the development of the new light blanket."

In recent years, all kinds of pressures are coming. It is both a challenge and an opportunity for the shinguang blanket.

In response to the global financial crisis in 2008, the company put forward the eight principles of "maintenance, expansion, integration and upgrading" and "enterprise globalization, industrial informatization, capital internationalization and value-added maximization".

In order to make the company invincible in the fierce competition, Xinguang blankets have increased investment in new product development.

It mainly includes changing raw materials, improving technology and updating equipment, including the use of new warp knitting machines, double roll calender, new water washing auxiliaries, and new production processes.

Moreover, since 2009, Xinguang blankets have been developing two new blankets -- cloud blankets, and registered trademark "Babykiss" and "Bei Yun Si" for two years.

Traditional blankets are modeled on fur, and cloud blankets are broken by convention. They are modeled on animal fur and are modeled on white clouds in the sky. The biggest feature is light, thin and soft. Touch blankets have the feeling of touching white clouds.

In the new product development stage, there will always be many difficulties. R & D cloud blanket is no exception.

Chen Xibin, general manager of the company, told reporters that for the development of cloud blanket, the biggest difficulty is its softness.

In terms of raw material selection, cloud blanket cleaning and so on, the effect is not ideal at first. It is impossible to reach the feeling of touching the blanket like touching white clouds. The R & D team has mastered the best technology through repeated experiments and conquered the technical difficulties.

Once the cloud carpet was launched, it was widely recognized by customers and consumers. Orders came one after another. In this month, 1~10 received more than 50 orders.

Entering the 2010, China's blankets industry is facing a new development situation. The number of new enterprises has been increasing, the prices of upstream raw materials have continued to rise, and consumers' demands for bedding are becoming increasingly demanding. People are not only satisfied with the beautiful appearance of traditional blankets, but also pay more attention to comfort, health and environmental protection.

Many factors are bound to lead to increasingly fierce competition in the blankets industry, and profits are continuing to decline.

Faced with this situation, Xinguang blankets actively change strategies, pay more attention to training innovation ability, continuously improve their own production technology, and further enhance their competitive advantage.

Xinguang blankets used to be an export oriented enterprise. However, if we want to improve our competitiveness, we must conduct all-round market development and establish a sound sales network.

As a result, Xinguang carpet has actively developed new customers on the basis of stabilizing the original customers in the export market, and the company's sales network has now expanded to the global market.

At the same time, with the expansion of the company's production scale, the company is also gradually increasing the intensity of developing the domestic market, increasing capital investment, vigorously shaping the domestic market brand, and enhancing brand awareness by brand.

The pursuit of business management is not bad.

In Xin Guang, the sentence that hangs on the staff's lips is "quality is the basis of the market."

Indeed, high quality is the magic weapon for enterprises to remain invincible in the market competition. Xinguang blankets, with excellent quality and excellent service, continuously enhance customer satisfaction and win the favor of new and old customers in many years of market sales.

In recent years, the phenomenon of "labor shortage" has generally appeared in the textile industry. The shortage of staff has caused many leaders to complain incessantly, and Xinguang just caught up with the expansion of the company size.

In the face of the shortage of qualified personnel, the leaders of Xinguang made preparations ahead of schedule, early deployment and early preparation, and adopted various measures to ensure the adequacy and stability of the company's talents.

The company has always placed the talent reserve strategy in an important position. On the one hand, we should strengthen internal management, improve the level of humanized management, improve the working environment, use all kinds of policies and benefits to stabilize the old employees. On the other hand, we should step up publicity efforts, broaden the recruitment channels, recruit new staff as the talent reserve before the company expands its scale, and the stability of the middle managers will reach 99%, so as to ensure the normal operation of the new production line after commissioning.

The monthly salary of the first-line technicians can reach 5000 yuan, and the monthly salary of ordinary employees has reached 3000 yuan.

Qian Chunsheng, chairman of the company, told reporters that Xinguang's employment philosophy is based on long-term development. It is a great effort to recruit, educate, use and retain people. It provides powerful human environment and hardware conditions for all kinds of talents, including the environment that enables employees to display their talents and the environment of personal self improvement, and at the same time, let employees feel deeply about the impact of the environment provided by the company on their growth.

In addition, "enterprise development and environmental protection ahead" is the development concept of Xinguang blanket in recent years. The company has set a high standard for the treatment of waste water and waste gas.

Traditional blanket production will produce a lot of pollutants in printing and washing process.

The new light blanket cost tens of millions of yuan to build a sewage treatment system, using advanced wastewater treatment and recovery facilities to achieve zero waste water.

Environmental pollution caused by lampblack exhaust gas in blanket production can not be ignored.

The company has invested millions of yuan and equipped with advanced oil fume purification device. Its oil and gas purification rate is over 90%, effectively reducing emissions.

The device can also recover the waste oil after purification. The heat energy in the high temperature exhaust gas can also be recovered, which can bring about 2 million yuan of benefit for the company every year.

Face the next four wins

With the rapid development of many years, Xinguang has played a decisive role in the carpet industry. The correct guidance of Xinguang's leadership and the unremitting efforts of the staff have made Xinguang go upstream against the pressure in such a strong environment.

Chen Xibin told reporters that at present, multiple factors lead to competition and become inevitable. Facing all kinds of pressures and challenges, Xinguang should seek opportunities in crisis and seek development in difficulties.

Next, Xinguang should consolidate its foundation from four aspects and enhance the competitiveness of enterprises: first, expand production capacity.

Enterprises will continue to expand production capacity, increase production capacity, further enhance the hard power of enterprises, and achieve larger scale production.

Secondly, expand the market and establish brand.

We should further strengthen the development of major markets at home and abroad, while developing new markets, and further consolidate and refine the original market, steadily and steadily.

Efforts should be made to create brand names in the domestic market and enhance brand awareness with brand names.

We should increase capital investment, expand domestic sales channels, and establish a comprehensive sales network.

Thirdly, continue to develop new products.

We should increase investment in new product development, enhance the hematopoietic function of enterprises, and develop a series of products with strong market adaptability and strong consumer demand.

To achieve the goal of "people without me", "I have excellent people", "I am good at others", improve independent innovation ability, build famous brands both at home and abroad, and lead the market consumption.

Finally, change the concept, the application of high and new technology, improve the level of its own equipment.

With new products and good market word-of-mouth to consolidate the position of the industry, with the expansion of production capacity and the improvement of the sales network, we will further update the marketing mode and achieve greater market share with a diversified marketing strategy.