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Mark Ed Faye'S Women'S Down Jacket &Nbsp; Challenging Fashion Personality

2011/12/16 10:42:00 19

Ma Kehua'S Women'S Down Jacket Is Challenging Fashion Personality.

With the rise of Chinese apparel industry, all kinds of foreign brands and local brands

brand

They have exhausted the technology of "spot gold" and are trying to chase China's most potential consumer market.

"Mark Wafi" has become a brilliant soldier in the high-end casual wear market. It not only led the new trend of China's senior casual men's clothing with one's young posture, but also became the industry leader with its solid business foundation, unexpected marketing strategy and unique cultural packaging.

This is quite different from the operation mode of "star + CCTV + monopoly" in mainstream clothing enterprises.

Whether or not it succeeds or not, too many people want to know Mark Wafi, why? Why do we do all this? Is the road ahead still able to bring us the same surprise?

MarkFairwhale, Chinese brand name Mark Wafi.

Mark is the famous designer Zhang Zhaoda (MARK CHEUNG), who is the soul of Mark Wafi design, Fairwhale beluga whale, a cultural totem that advocates freedom and diversity, and the slogan "return to nature and release itself".

Since 2001, in the past few years, more than 350 stores have been opened in large and medium-sized cities throughout the country. The products cover fashionable men's wear, JEANS men's and women's wear, shoes, bags, leather goods, perfume and accessories.

The target audience is the fashion of fashion between 28-40 years old.

Taste

The pursuit of high quality urban upstarts.

In less than five years, Mark Wafi, with its fashion, personality, westernization, artistic products and brand performance, brought great shock to the Chinese clothing industry and attracted widespread attention from the industry and consumers.

This is quite different from the operation mode of "star + CCTV + monopoly" in mainstream clothing enterprises.

Whether or not it succeeds or not, too many people want to know Mark Wafi. Why? Why? And how do we do all this?

Analysis of the successful road of Mark Fairwhale

Product: product range including leisure jacket,

Windbreaker

Windbreaker, down jacket, casual pants, casual suit, sweater, T-shirt, shirt and so on.

International fashion, senior office casual wear, leisure suit, fashion accessories.

Its Mark Fairwhale Jeans for boys, girl, business men's wear three Deputy brands.

Comment: Mark Fairwhale business men's wear is a typical brand of "smart man".

She can show the confidence, grace, humor, happiness, enthusiasm, vitality, calm and intelligence of this class.

Unique and charismatic personality image, very Europeanized style, ingenious fusion of eastern and Western cultures, the style has been labelled, in China itself.

But it seems rather difficult to find the right dressing scenes for life and work.

Moreover, the quality and variety of products are slightly different from those of publicity.

Especially in the field of leisure, it is the navigator of the new outlook on life and the new dressing concept.

Crowd: in pursuit of higher quality

Life

The urban men's custom-made aristocratic casual dress is located in urban upstarts of the age of 28 to 40.

In just a few years, the number of VIP members has covered the whole country.

Comment: basically, the main target group is from 30 to 40 years old after 60s to 70s. It is a strong backbone with strong purchasing power.

But there seems to be a deviation in the product and brand performance, and it always feels like speaking to 70 - 80s, while people in 7 and 80s have been affected by Japan and Korea for many hours, especially Japanese culture, and are strange to the Europeanized style.