Famous Sportswear Brands Take Their Own Humiliation.

The mode of OEM has made enterprises taste the benefits of ensuring profits, but at the same time, they are also faced with the risks of quality. "In order to expand the scale rapidly, the outsourcing of production lines has become the only way for brand development, but now it has put us in a dilemma. "A well-known Athletic Wear The head of the enterprise complained to reporters.

Recently, a sports dress trial jointly issued by the Consumer Council and the Consumer Protection Committee of 21 cities in Beijing, Tianjin, Shanghai, Chongqing, Hongkong and Macao has caused a lot of vibration in the sportswear industry. Four sports of CONVERSE, Columbia, Lotto and Northland famous brand The top of the list is that they are not "Red List". Blacklist "

"PH value and color fastness exceed standard" is not unusual.

According to the relevant personage introduction, this comparative test, 60 test samples involving 21 brands, all by the Shenzhen Municipal Council staff from the market to buy, basically covered the market's common brand and well-known brand. The samples were commissioned by the metrological quality inspection and Research Institute of Shenzhen. According to the national mandatory standards and relevant product implementation standards, the decomposed carcinogenic aromatic amine dyes, formaldehyde content, pH value, fiber content, color fastness, extractable heavy metals, phenol compounds, O-benzyl two methacrylate, identification and other indicators were tested.

The test results showed that the overall quality of the 60 samples tested was good, of which 56 samples were tested by all items.

But surprisingly, the 4 samples that were not tested were actually well-known brands, namely, CONVERSE, Columbia, Lotto and Northland. Among them, CONVERSE and lotto belong to the brand of the famous sports brand Nike and Lining [6.23 -0.16%], and Columbia and Northland are also professional outdoor sports experts from abroad.

In this comparative experiment, the above 4 brand products are mainly concentrated in pH value and color fastness. According to insiders, two brands of Austria sportswear, namely, Northland and CONVERSE, are all defective.

Because sportswear belongs to C products, that is, clothing that does not directly touch skin, the range of pH value has been relaxed to 4.0-9.0 compared with other garments. However, the sample size of the two brands has reached 9.4. "The pH values of the two products exceed the standard of pH value for the national basic safety technical specification for textile products (GB18401-2010)". Insiders told reporters that pH exceeded the standard easily cause skin itch and other inflammation.

However, the quality problem of Lotto and Columbia is that the color fastness does not meet the standard requirements. Experts pointed out that "dyed clothes with poor color fastness to water, sweat or saliva, pigments are easy to fall off, fade, affect beauty, and dye molecules and heavy metal ions in pigments may be absorbed by the skin, endangering health."

In fact, the two problems of excessive pH value and poor staining are common problems in the clothing industry for a long time. In the past few years, some famous brands such as Puma, H&M, ZARA and CAP also had similar problems. Experts told reporters.

"Since it is a famous brand, it should be an industry benchmark for consumers recognition and quality. Why is there such a common problem and &LSquo? "What do you mean"? "

"I especially like to wear sportswear, especially CONVERSE. CONVERSE is a symbol of fashionable personality. CONVERSE is definitely the first choice for sportswear in the eyes of young people. But I didn't expect it to be a quality problem. It's a bit chill." Xiao Wang was very disappointed and dissatisfied with the matter.

"My husband thinks that the quality of foreign products is good, and he often wears them in Columbia. The price is much higher than that of similar products, but is it not quality?" Ms. Li is not satisfied with the matter.

"Foundry production" is thinner and cost less.

In the comparison test results, the reporters found that the "black list" on the 4 brands CONVERSE, Columbia, Lotto and Northland's substandard products are all OEM products.

According to comparative test data, the unqualified products of Northland are known as the three women's wear suits made by Nanjing Border City Sporting Goods Co., Ltd.; CONVERSE's unqualified products are called hooded zipper sweaters made by Shanghai doer Knitting Co., Ltd.; Columbia's unqualified sports pants show that the manufacturers are Jian Bang garments (Huizhou) Co., Ltd., and the unqualified shirts are displayed as Foshan Qinshun knitting enterprise Co., Ltd.

A sportswear brand insider said: "at present, for the entire garment industry, raw materials fluctuate and wages rise, and in order to seek expansion and development in competition, enterprises mostly adopt the practice of subcontracting production, which can effectively reduce costs." However, experts stressed that "the foundry mode makes the cost of products thin while the quality of products is also thin."

"Product subcontracting" is a common phenomenon in brand clothing. Experts pointed out: "because of the overcapacity of garment enterprises as a whole, the well-known brands control their markets and products, and outsource their overall production. Therefore, we can see that the large scale well-known clothing brands both at home and abroad are commonly used in the mode of substitution."

The mode of OEM has made enterprises taste the benefits of ensuring profits, but at the same time, they are also faced with the risks of quality. "In order to expand the scale rapidly, the outsourcing of production lines has become the only way for brand development, but now this is a dilemma for us." The head of a famous sportswear company complained to reporters.

According to the introduction, if it is on its own production line, if there is a problem product, the first time it can be returned from the line. But the OEM mode, the problem products were entered into stores, stores and other terminals before being discovered. It is not only a long delay but also very low feasibility to ask for a return to the manufacturer. "On the one hand, it is difficult to return products, and on the other hand, new products are urgent and so on." According to its description, brand clothing is easy to fall into a vicious circle. When the production line is outsourced, the quality of products will start to slide.

The source is to strengthen control.

"If we adopt the mode of OEM, the quality of products can not be guaranteed. But now the fashion industry does not adopt this model? Is the whole garment industry facing a disaster?" some netizens said.

"Enterprises can do nothing, do consumers bear the consequences?" some consumers are dissatisfied.

Reporters interviewed the relevant industry experts, experts denied this. "Because the garment industry is based on the mode of subcontracting, if it is not qualified, the overall garment industry will not exist. If we want to monitor the quality, we should control it at the source. First of all, there are quality requirements for OEM factories, which are manufactured according to national standards. Second, we should strengthen inspection and establish our own laboratories at the source. In addition, we should strengthen the control and audit of OEM manufacturers. If we find unqualified products, we can deal with them or replace them with a manufacturer. "

Since the "foundry production" is not the culprit, why are the problems of detection are foundry products?

Experts say there are several reasons for this, but the main reason is to relax the requirements for the quality of products. Some manufacturers only shrink in terms of technology and efficiency in order to reduce production costs or rush to work. Therefore, experts suggest that enterprises should strengthen control at the source.

"Our business is to take the" OEM ". Only in this way can we be competitive, not only in R & D design but also in the market, and" OEM "can reduce costs. Quality is the vitality of products, which we understand very well, but it is really beyond reach. " A well-known sportswear leader said very reluctantly.

On this issue, experts point out: "first, brand holders should send people to factories to control factories and not wait until the end. Secondly, enterprises should have screening mechanisms for their OEM manufacturers. If manufacturers do not meet the requirements, they should try to replace them. Finally, you can't completely crush the manufacturer, because you ask it to rush to work, it may subtract some procedures. Therefore, on the one hand, we must strengthen product control, and on the other hand, we should set a reasonable production period for the product, so that it can be a qualified product.

Experts also stressed that "quality problems are actually caused by lax management and heavy penalties." If an enterprise strengthens its management and has a reasonable regulatory mechanism and recall system, it should not sacrifice the quality of the product at the same time in pursuit of maximizing its benefits. If problems arise, it will be able to detect and increase penalties in time. The problem of "OEM" can be avoided. After all, quality is the strongest competitiveness of products. With the assurance of quality, the brand can be established and eventually become the leader in the industry.