Marketing At The End Of The Year Is &Nbsp; Micro-Blog Sells People With Great Taste.

At the end of the year, festivals are coming one after another, and businessmen finally wait for a good time to make money. The same Christmas tree is no longer fresh. The price war alone can not attract consumers to pay for it. Compared with this year's sales promotion plan, micro-blog, Star All kinds of services and other ways to become business marketers. means 。

Micro-blog sells people with great interest.

Micro-blog is increasingly becoming an indispensable means of marketing, shopping malls are transformed into "micro-blog control", and the end of the year. Promotion This platform is fully utilized. Because the micro-blog language is lively and interesting, it makes people feel a strong human touch.

The Beijing Raiders launched the "Christmas baby call order" on micro-blog. 4955 fans chose three "baby" and "2011 Christmas star movement". What are the privileges of the Christmas babies? The head of the Beijing Raiders sold a key: "please pay more attention to our micro-blog when we have more activities." The department store gave a short notice on micro-blog's recent marketing campaign. "We strive to bring you a good meal at the end of the year." Please pay close attention to our activities, our micro-blog oh.

Fans of Shijingshan Wanda Plaza can enjoy the "warmth" brought by micro-blog in the mall. During the period from December 16th to December 30th, Wanda Plaza in Shijingshan launched Wanda annual celebration to warm your activities with my micro-blog, and set up key words and weaves together with Wanda Plaza to carry out continuous publicity and forwarding. Fans released key words, comment activities, forwarding activities, or @ @ @ Beijing Shijingshan Wanda Plaza netizens, it is possible to get gifts from shopping malls.

Entertainment marketing invited stars to help

Compared with spending huge amounts of money to create theme landscapes, shopping mall stars can also attract consumers' attention, and the "light" is even more dazzling. From December 10th to the beginning of every weekend, there are 3 consecutive releases of 6 theme events. In addition to the high-heeled shoes competition and Aven teachers' lectures, there will also be a large number of popular women's match matches and tidal women's impressions. The climax of the event is the 2012 star fashion Handbook. According to the new world women's Department official told reporters that the afternoon of December 25th this event will be invited to participate in Li Xiang.

Beijing's APM is also popular with celebrities. In December 24th, pop stars Anthony Wong, J-ONE men's team, Liang Jiajie, black Girl, BY2 and other popular kings will come to the scene to bring different revelry to the consumers of APM in Beijing. Hongkong pop star Anthony Wong will hold the signing ceremony of the new film at the scene, and lucky fans will probably get his autograph.

Cultural marketing strengthens business characteristics

With the increasing impact of shopping centres on department stores, consumers' attitudes have changed, and more choices have been made to satisfy their shopping experiences such as shopping, entertainment and leisure. Under such circumstances, the shopping mall in Beijing has begun to focus on its business positioning through Cultural Thematic marketing, and has been trying to find customers who agree with their cultural positioning.

The national Swiss shopping center has launched cultural Latin carnival, dream Broadway theatre, music salon and other cultural activities. Customers can enjoy the lingering Latin dance, Broadway classics "Mommy mummy" and "beauty and the beast" and so on. The Oriental Xintiandi has launched a variety of interactive games to enable consumers to experience colorful activities in the dream story of nutcracker. The three area Atrium "fantastic fantasy board game" allows consumers to experience the fun of "monopoly" in real life.

Free parking, keep customers slowly stroll around

With all kinds of means, consumers have "invited" into the shopping mall, and businessmen have come up with various means to let consumers stay and provide a comprehensive and comprehensive service guarantee.

Free parking is an important part. Since the parking fee has been raised, many consumers have changed their style of shopping, watching the table running in the mall, it is difficult to enjoy the fun of shopping. For this reason, many stores offer free parking during year-end promotions. On December 15th and 16, after 18:00 and 17 days, Parkson Shopping can be free parking in the underground parking lot. Members of Beijing APM can spend five hours in free parking between 17:00 and 22:00 every day. Some shopping malls also provide a convenient way to become customers of the mall VIP. For instance, in from December 16th to 26th, the non VIP customers of Tianhong Department store could charge 50 yuan in cash or spend 300 yuan on that day to get a free rainbow VIP silver card, so as to enjoy more exclusive VIP privileges.