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Shandong Jining Introduces Enterprise Operation Mechanism To Revive "Lu Brocade"

2011/12/15 14:19:00 28

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Shandong Jining Business Operation Mechanism Revived "Lu Brocade"

"Introducing enterprises to participate in the inheritance and protection of intangible cultural heritage projects is a useful attempt. Enterprises can provide a platform for cultural production and marketing, so that more people can contact and understand Lu brocade, and at the same time, they can open up the market, so that more people can buy Lu brocade and integrate it into people's lives. In conclusion, this millennium cultural heritage can not be lost in our generation."

In November 30th, he talked about how to inherit and protect national nonmaterial.

Culture

Heritage projects

Lu brocade

At that time, Liang Haitao, director of the Culture Bureau of Wen GUANG new Bureau of Jiaxiang County, said.

Lu brocade is a handmade jacquard made of pure cotton in Southwest Shandong.

textile

It is a fabric made of colorful cotton according to the designed warp and weft. It has seventy-two patterns of process from cotton spinning to weaving. It takes 22 colors as the basic color line, and it can outline more than 1900 patterns.

It has been thousands of years since the spring and Autumn period.

After a series of excavation and restoration, Lu Jin's artistic expression has been enriched and improved, and now it has become a famous handicraft product famous for both at home and abroad.

In 2008, Lu brocade weaving technology was included in the second batch of national intangible cultural heritage list.

People also realize that "Lu brocade is not only a piece of cloth, but also a culture", but Lu Jin's way of inheritance is not smooth.

Especially since 80s, with the development of economy and society, few people have been weaving in the rural areas. The busy looms in the past have been forgotten in the corner of the house. People who know how to weave are also very few. "No one has learned to weave" has become the most difficult problem in the inheritance of Lu brocade culture. The government, the folk and other parties are also struggling to find a way out for Lu Kun's inheritance.

In order to feel the charm of Lu brocade and its weaving process, I came to Zhao Fangyun, 69 years old, in Nan Gao Zhuang village, Zhongshan Township, Jiaxiang county.

Liang Haitao introduced that Zhao Fangyun is not only a national heritage, but also the only inheritor of Lu brocade weaving skills. Last year, Jiaxiang ancient worsted Lu brocade Co., Ltd. hired Zhao Fangyun as the image spokesperson and skill instructor of the company.

"Because of the superb weaving skills of Lu brocade, the elderly people were selected as national heritage successors in February this year."

She can not only weave hundreds of patterns, such as "upper sedan chair", "happy character brocade", "peacock opening screen", but also weave Chinese characters such as "national peace and prosperity" and "peace and auspicious" into cloth.

Zhao Fangyun said: "in the past rural areas, the girls were seven or eight years old and felt the spinning wheel on the line of defense. Fifteen six years old felt the loom weaving."

In 1958, Zhao Fangyun, 16, learned to weave with his mother, and soon began learning to knit all kinds of tricks.

On one occasion, she saw a woman in a neighboring village weaving a kind of red and white line flower pattern, Lu Jin, who was very good-looking. "I want to learn in my heart, and ran for four or five miles to ask for advice. I came back to weave one."

Zhao Fangyun said.

Decades of weaving experience made Zhao Fangyun's Brocade skills become more and more superb, and fame grew more and more. Ten li and eight villages came to ask her for advice.

Zhao Fangyun said that she came here to learn more about women over the age of 40.

Liang Haitao explained: "old earth cloth is no longer a necessity of life. It can be bought from the market without weaving, so it can be woven and woven less and less."

In addition, the manual production of Lu brocade is time-consuming and laborious, and the cost is very high, even if it is sold to the market, it is also sold at a loss.

"Young people prefer to go out to work or study weaving," Lu Jin's handcraft inheritance is a big problem.

Liang Haitao said.

Guo Wenzhao, general manager of Jiaxiang ancient worsted brocade limited company, said: "Zhao Fangyun has the most traditional and original flavor of Lu brocade handicraft, which is a valuable cultural asset and can not be lost.

As Lu brocade distributors should create conditions for the inheritance of this skill, which not only preserves Chinese culture, but also can be pformed into economic value.

In recent years, Jiaxiang county has attached great importance to the inheritance and development of Lu brocade, established Lu Jin Development Corporation and established a joint venture of Lu Jin.

As of the first half of this year, there were 10 brocade weaving enterprises in the area, tens of thousands of looms, 130 thousand weaving cars, and 10 million brocade workers, with an annual output of nearly 1000 thousand brocade.

"Apart from cultural value, Lu brocade itself is natural and environmentally friendly. It is very comfortable to wear and is recognized both at home and abroad." at present, Jiaxiang brocade products are exported to more than 20 countries and regions such as Japan, the United States, France, Australia and so on.

Liang Haitao said: "the brocade is worn on the body, but Lu Jin culture is brought out. Lu Jin consumers are the movable signs of this cultural brand."