Shaxian County Snack Planning Is Listed On &Nbsp; China'S Private Shoe Enterprises Are Passionate.

A few days ago, it was reported that Fujian's "Shaxian County snack" is seeking a listing as a whole. When the news came, there was an uproar in China. Some people said that Shaxian County's snack listing was just a good wish at the beginning of the new year, but it's not true. We know that we can find no Shaxian County snacks in China. City It's difficult! "Shadow follows the shape". This is one of the reasons why Shaxian County snacks can go all over the river. According to statistics, the annual sales volume of Shaxian County snack bar across the country can exceed 4 billion yuan. Therefore, listing is not only a good wish for Shaxian County snacks, but also a real possibility. In the face of the "wave of listing" in Shaxian County snack, the Chinese private shoe enterprises are passionate. We can not eat Shaxian County snacks for a day, but we can't wear shoes for a day. It is not difficult to understand that, with China's entry into the list of world powers, "Chinese shoes" have entered the world with great force. Whether you are in the US or in Japan, you write "MADEINCHINA" shoes everywhere. And in China Shoemaking Under the shadow of big power, the private shoe enterprises play a decisive role.

Listing for Chinese grassroots private shoe enterprises, even if not to the United States. Harvard The University returned to the ocean, which was also filled by the president of Peking University and Huada University. The capital market has the power of standardizing transformation that they need, with large amounts of funds to be raised to break through the bottleneck of development. It is precisely because they are all grass-roots, their expectations of the listing, so that enterprises in Europe and the United States can not catch up.

However, a very special point is that the Chinese private shoe enterprises in 2011 were not listed for the purpose of listing. The way they went on the market was highly targeted and the idea was very clear. It is not easy for us to go public in the year when the economic downturn and crisis in Europe and America are interfering. Compared with difficulties, the passion for listing of Quanzhou shoe enterprises is really high and surging, and the plan is very big and heroic.

All along, the private shoe enterprises have listed the legend through listing: Anta Hongkong financing in 2007 exceeded HK $3 billion 500 million, later XTEP, 361 degrees respectively financing 2 billion 230 million, HK $2 billion, together with Hongxing Erke and other enterprises in Singapore, at the end of 2009, Quanzhou shoe enterprises total financing amounted to more than ten billion. "PEAK sports" listed 420 million shares, HK $3.7 per share, chairman Xu Jingnan holds more than 61% of the shares, the family assets of more than 5 billion Hong Kong dollars. After the success of the listing, the Ding family will accumulate wealth quickly, and the enterprise will get sustained development funds. In recent years, the footwear industry has become increasingly competitive. The expansion of terminal channels, advertising input and new product development and design will not be supported without huge financial support.

Breaking the family system and turning to modern management

Through listing, improving the corporate governance structure and improving the modern management level is the urgent demand of many family shoe enterprises. With the development of enterprises, family decisions have been "ineffective". So listing changes governance structure, institutionalization and standardization, and clear the way of thinking in strategic layout and brand positioning.

It is usually the combination of ownership and management right to make family businesses run by shoe companies. This is very important for the development of shoe enterprises at the beginning. But when the enterprise develops to a certain scale, especially when the power is transferred to the second generation, if the family change is invariable, the management idea is often difficult to get out of the circle of family interests, and the enterprise lacks the motive force for further development. The important significance of the listing of family shoe enterprises is not only to change the management mode, but also to solve historical problems, such as the definition of equity, and at the same time, improve the comprehensive level of enterprises with the help of the international capital market standard system and transparent financial disclosure and operation mechanism.

However, in the face of a new wave of business listing, we must not blindly follow suit. We must make preparations ahead of schedule so as to better seize the development opportunities. In this regard, Li Jungai, President of the Shishi Association of private enterprises, pointed out that before the listing, enterprises should first brand, invest well and have large scale of profits. In addition, when undertaking private financing, enterprises should pay attention to the key point of "how to talk about price", so that investors can agree with your idea. Li Jungai emphasized that the biggest bottleneck of Shishi enterprises is not money, but the bottleneck of talents. In addition to the bottleneck of talents, enterprises need to face the problems of standardization and management, especially the transformation of family businesses and the optimization of ownership structure.