Zhaoyuan Leather City Garden Mall &Nbsp; Famous Brands Are Attracted To Enter.

You can't imagine the fur here without going to Zhaoyuan Leather City in person.

Uncover the mysterious veil of Zhaoyuan Leather City, rich business groups to rob fur

Vehicles around the leather city

In December 4, 2011, the lowest temperature in Zhaoyuan was about 1 degrees Celsius, but the cold did not block people's enthusiasm for shopping.

At 11 a.m., the parking lot near the leather city of Zhaoyuan has been occupied by private cars and tourist buses everywhere. Some late private cars have to stop on the surrounding roads.

"Light tour bus, nearly 100 cars today."

Security Master Li said similar situations would happen almost every weekend.

Li Yuru, the head of a large chain beauty shop in Qingdao, stepped down from one of the tour buses.

"In the past, it took more than 100 yuan for a long distance bus to go to Zhaoyuan."

Li Yuru said, and this trip to Zhaoyuan Leather City, only pay 20 yuan fare can travel by car, the provincial fare is enough to allow them to have a hearty lunch.

Entering the first floor of the leather city, people in the decorated shopping malls are weaving. Almost every shop is crowded with shoppers.

After inquiring, Li Yuru went straight to the palace on the four floor, the noble fur square. She wanted to buy a fur for each of the seven or eight shopkeeper, as the year-end award.

Uncover the mysterious veil of Zhaoyuan Leather City, rich business groups to rob fur

Rich businessmen are flying to buy fur.

The palace and noble fur square is the largest shop in Zhaoyuan leather city. It is also the largest fur shop in the country. The more than 6000 square meter shop displays more than 2000 women's fur.

General manager Tian Lili is busy greeting a visitor from Inner Mongolia and helping everyone try on their mink coat.

"I have heard of the fame of Zhaoyuan leather city for a long time. I came here today to know that this is a rewarding trip."

The guest, Ms Xu, said that they had come by air from Hohhot, and found that there was not only the latest popular fur, but also the quality of them.

According to Tian Lili, in less than 2 hours, the Inner Mongolia guests have already bought over one hundred thousand yuan of fur.

The head of many franchised stores said that now the guests who came to buy Leather in Zhaoyuan leather city almost covered the large cities in the north of the Yangtze River, and the surrounding cities such as Qingdao, Yantai, Weihai and Weifang were constantly tourists.

"In addition to the higher level of consumption, the guests from the group are also very expert in fur. Basically, they can see the grade of fur when they take a look, and almost rush to buy it after the match."

Tian Lili said that as an agent of more than ten internationally renowned fur brands such as gold Rolland, card Wei and Mrs. Huang Jiagui, she prefers to deal with these products.

Shopping is like watching fashion show.

On the 4 day, Li Yuru traveled almost every shop in the leather city of Zhaoyuan.

"Shopping here not only does not feel tired, but it is a kind of enjoyment."

Li Yuru said, it was like watching a fur show as the theme of the fashion show.

The spacious shopping arcade is brightly lit, with all kinds of fur and bags on both sides of the windows. Dozens of brands at home and abroad can be found in Hongkong, KC, Barr, Dan Bani, Dupont, scarecrow, golden Rolland, first lady, Pierre Cardin, Simon, and NGAL.

Most brands are not only sophisticated in raw materials, but also in the international standard cutting design such as Scandinavia.

Even if only a few pieces of clothes were tried on, the guests were immediately in a state of high spirits.

In fact, Zhaoyuan leather city has experienced "reborn" this year.

Wen Guozheng, President of Zhaoyuan Leather City, said that Zhaoyuan leather city has only claimed a brand in the country for a year, so that Zhaoyuan, known as gold capital, has a fur business card.

For a time, many northern cities in China began to imitate the growth mode of Zhaoyuan Leather City, trying to get a share from the fury fur business.

"In 2010 alone, more than 10 fur cities opened in the province."

Wen Guozheng said, but the Zhaoyuan Leather City, which is already in the lead, will no longer compete with its followers, because it is a hundred years' brand to create and build here.

Attracting international famous brands to enter

It is understood that this summer Zhaoyuan leather city spent more than 120 million yuan, with 3 months to carry out a comprehensive pformation of the interior.

Although the total number of shops decreased from the original more than 600 to nearly 400, but some of the indoor corridors from the original 1.5 meters to 4.8 meters, the single shop area has also increased accordingly, of which 1000 square meters or more of the business there are 14.

The reformed shops are brighter, and fur products can be displayed to the maximum extent, and the shopping experience of guests is more comfortable.

More importantly, after the pformation, the threshold for merchants to enter the business is improved. Small producers or small agents who take small pieces of goods are eliminated and replaced by international well-known fur brand manufacturers.

The KC leather of its official (China) investment group settled in Zhaoyuan leather city is one of the best examples.

As one of the world's largest fur production and processing vendors, Zheng Tie, the group's business manager, introduces KC's location to the storefront. It has hardly considered a county-level city in China.

But today, the KC store in Zhaoyuan leather city reaches more than 1700 square meters, and even surpasses its stores in Chengdu, Shenyang and other cities.

"It is rare to see that business income doubled after opening, and the growth rate ranked third in more than 100 domestic stores."

Zheng Tie said this far exceeded their expectations.