Two Dozen Of Electric Business Enterprises Once Again Set Off A Nationwide Rush To Grab &Nbsp; Online Shopping Greatly Promoted The Collapse Of Physical Shopping Malls.

"In December 12th, TaoBao The whole venue is 50 percent off, which is only one day. "Jingdong mall whole network reserve price, 0 profit." Following the double 11 "singles day" crazily absorbing gold, the electricity supplier once again set off a nationwide panic yesterday. The whole business logic is very simple and crude: low price, low price and low price. But the effect is obvious: in 1 hours, Taobao made 2 million 780 thousand spanactions, and the spanaction volume jumped to 475 million yuan. According to this calculation, Taobao generates 772 orders per second.

Last month's double 11 Promotion China's largest B2C online shopping platform, Taobao mall, created a 3 billion 360 million yuan mythical deal on the same day, equivalent to a total of 3 times the sales performance of Fuzhou East department store in 2010, the annual sales volume of only 1 billion yuan. At the end of the year, online shopping was greatly promoted, which gave a solid lesson to the physical stores in Fuzhou.

Crazy women's clothes are the first to break 100 million.

12 days before the zero hour, the first minute, the largest C2C online shopping platform Taobao online at the same time, up to 2 million 700 thousand online users, many otaku women stay in front of the computer waiting for panic buying. On the same day, Taobao's more than 10000 shops and millions of products were involved in activities, covering clothing, food and housing. 30 seconds, Shanghai green nottingshan villa 2 million vouchers were robbed empty; 1 minutes, 300 Clinique butter sold out; 70 seconds, 50 bottles of flying Moutai sold out; 5 minutes, 7 LV bags sold out; 8 minutes, 300 gold bars sold; 1 hours, Taobao Internet spanactions pen, trading volume directly to the yuan.

Taobao clothing category data show that 1 hours in the evening, 15 Taobao Taobao women's clothing store turnover has been over one million, 2 hours and 36 points, Taobao network only women's clothing category, sales exceeded 100 million yuan, become the "nationwide mad robbing" the first turnover of the category of 100 million. As of 11:30 yesterday morning, women's clothing category turnover has exceeded 300 million, there are 4 shops trading volume of more than ten million.

Many of the goods were gone.

"The specific data have not been counted yet, but the volume of business has increased significantly. Many customers have come down early. Order " Fuzhou Zhong Tong express responsible person told reporters yesterday, "double 11", the peak of the company's express business doubled, resulting in Fuzhou two hundred or three hundred salesmen are busy, the express has been overloaded, "double 12", this madness is expected to be staged again. According to the insiders, according to experience, many online shopping orders were placed yesterday. The peak period of the current express will be increased in the next two or three days, with a conservative estimate of at least 100% increase, and even 20 times to 40 times normal.

However, it is hard to conceal the shortcomings. On micro-blog, some netizens worry about repeating the same mistake. The last 11 rounds of promotion will make the individual businesses unable to deliver goods even if the payment is successful.

　 How to fight for a thousand stores? Market Reflection

Shopping malls have already started warming up for Christmas promotions. Last weekend, VIP, the first boutique department store in Dongfang, east of Fuzhou, was closed for sale, claiming the best discount in the whole year. However, this "rich monopoly" was first seen at the end of 2007, which is not new to consumers in Fuzhou.

It is a new idea of Dongfang department store. The department stores exclusively launched the mainstream brand of women's shoes, BELLE's 7 brands to replace the old, on the basis of the 3~7 discount, BELLE brand's old shoes to buy BELLE brand shoes discount after the reduction of 100 yuan.

It is undeniable that the Fuzhou department store "thousand shop side", the homogenization of serious, sports products repetition rate of even more than 90%, women's shoes also have more than 80% of the duplication. In many industries, eleven traditional holidays such as long holidays and Christmas are the strengths of offline shopping centers. In the past, many websites tried to offer preferential activities at these times, but the effect was not satisfactory. Double 11 and double 12 participating groups are mainly post-80s and post-90s. This is also the target group of e-commerce, and it fills the gap between "eleven" golden week and Christmas and new year.

However, in the industry view, as long as the entity store can avoid "1000 stores side", the market still has the opportunity, because "seeing is believing" and other traditional shopping concepts remain irreplaceable.