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The Temperature Is Decreasing By &Nbsp; The Fashion Promotion Of Clothing Business Is Amazing.

2011/12/14 23:52:00 18

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After entering the winter, with the gradual decline of temperature, and then to the cotton clothes.

Sale

In the peak season, the major businessmen also launched a series of promotional activities at the opportune moment, some of them were "full 200 minus 100", others wrote "discount after sale promotion", and others used "back home promotion" as a gimmick, and sales methods emerged one after another.

However, careful

consumption

It is found that although the winter cotton clothing has a lot of people.

See things in a blur

Discount activities, but the price is still rising in recent years.

According to the National Bureau of statistics, clothing prices rose 2.1% in November, up 7.8% compared to the same period last year, with the price of cashmere sweaters, thermal underwear and other cold clothing increased by nearly 20%.

Reporters in Asia Europe, new world, Xidan, Parkson and other shopping malls to see, down clothing, cotton padded clothes, sweaters, outdoor clothing and other cold clothing prices are basically more than 1000 yuan, some well-known brand products are thousands of dollars.

The short cashmere sweaters of Erdos and Jindai are basically around 2000 yuan after discount, and the price of long cashmere is about 3000 yuan.

Boston, duck, Eral and other brands of down clothing after the discount price is also one thousand or two thousand yuan, less than 1000 yuan down jacket basically disappeared.

According to the sales promoters of Xidan shopping mall, the price of the down garments this year is about 10% higher than that of previous years, especially the newly arrived down garments that have just arrived recently.

The promoters said, "new clothes are generally more expensive, but they are available in every shopping mall.

Promotion

In the special district, the sales in the special district are some of the old costumes and anti season costumes of last year. Consumers who are not very fashionable can choose to buy them.

In addition, reporters found that this year's warm underwear, autumn clothes, autumn pants and other personal clothing.

Price

Compared with last year, there has been a substantial increase.

Last year, 99 yuan a set of autumn clothing and trousers this year has risen to more than 120 yuan. The brand of warm underwear, which sells less than 200 yuan last year, is up to 200 yuan, while other brands are similar. It is easy to find that almost all brands increase when prices are higher.

In the face of this year's winter clothing prices continue to rise, the industry has revealed the price of "secret".

Mr. Nie, who works for a brand down garment agency, told reporters that although the price of cotton has risen since the fourth quarter, labor costs, pportation costs and other raw materials costs have risen, but these aspects have played a slight role in pushing up the price of winter clothing, and the reason for the rise in winter clothing prices is still the speculation of businessmen.

In order to pursue the brand effect, every year, businesses will step up publicity efforts to increase publicity budgets, and businesses will be more willing to use high priced "gimmicks" to gain popularity and benefits for their products after mastering the psychology of consumers, so as to make brands more loud and more honorable.

Mr. Nie admitted that winter clothes were basically designed and produced in the summer and autumn, and cotton prices were basically low at that time, so there was no relationship with the rise of cotton prices in the fourth quarter.

At the same time, Mr. Nie has made an account of the fact that the production of a down jacket needs about more than 100 grams of down, and the price of 1 kilograms of grey duck down is now 200 yuan, which has increased by more than 100 yuan from the previous kilogram. It is calculated that each down garment has increased by more than 10 yuan, which is only a drop in the bucket compared with the selling price, which is not enough to promote the price increase of the down jacket.