Fashion Is More Than Just Clothes &Nbsp; The World Market Is Experiencing A Trend Of Multi Trend In Winter Market.

As the only form of "Shanghai international trade exhibition and trading center", "Shanghai international fashion design service center" and "trade convenience" one stop service center in East China and even the whole country, Shanghai World Trade mall will hold several "market days" activities every year to help enter the world trade's fashion brands, fashion accessories, gift household products and other fashion enterprises at home and abroad, while fully displaying the unique qualities of the world trade mall's unique "three dimensional promotion space" consisting of static exhibition, dynamic show and exhibition room. Exhibition The center covers all aspects of tenants' resources and industrial resources in all aspects of the industrial chain at home and abroad.

On December 15, 2011 -16, the world trade mall winter market day series will start again. This will be a "market day" that leads the latest trend of life and clothing. The opening ceremony of the "new industrial museum", the signing ceremony of the cooperation intentions of Shanghai World Trade Plaza and Belgium European trading mall, the excellent exhibition room evaluation, the boutique exhibition, the featured product display, the Daegu Fashion Buying Show Daegu, the world trade lecture hall, the autumn and winter fashion trend lecture, the fashion brand sale and the splendid picture exhibition at home and abroad, and the "2011 Shanghai Alibaba Goods Fair" held in the same period will open a new era of the integration and development of East China fashion industry in the end of 2011.

"Synchronizing with the trend of Tokyo" - "Japan" brand Garment area opening

Following the successful opening and operation of the 6 floor designer Valley and 7 floor denim fabric area, in December 16th, with the opening ceremony of the 2011 New Shanghai World Trade mall "new industrial museum", it will bring another brand new industrial resource to the East China fashion industry.

Driven by Shanghai World Trade mall, Japan's textile and garment industry has further strengthened its in-depth exchanges and cooperation with Chinese industries in recent years. The first batch of nearly 30 famous brands in the "Japanese brand clothing district" of the five floor of the world trade organization, there is no lack of senior Royal custom, the first sales of Japanese domestic clothing or the classic fashion of both men's and women's wear and children's wear. Shanghai World Trade mall, with its valuable experience accumulated from many years in the textile and apparel industry chain platform construction, as well as in marketing promotion and channel docking, has built up the "Japanese brand clothing area", concentrating on displaying and promoting Japanese fashion and classic costumes. At the same time, with the rich resources of the world trade mart's textile and apparel exhibition and Trade Center, we will link the interior accessories merchants, garment exhibitors and designers to form an effective industrial chain resource interaction, and strive to develop the trade and cooperation between the Chinese and Japanese fashion brands and the whole industry chain in a variety of ways, such as precise trade matching services, department store trial sales activities and so on. This marks the world trade mall in Shanghai has become the first choice for high-end international brands to enter the Chinese market.

Constructing Eurasian two way bridge -- signing ceremony of "European trade mall"

"Shanghai International Trade Exhibition" transaction In addition to helping overseas brands enter China, the world trade center is also committed to building a good bridge and platform for Chinese enterprises and brands to step in overseas markets. On December 15th, on the first day of the market day activities, Shanghai World Trade mall will formally sign the letter of intent to cooperate with the Belgian European Trade Centre (EMC), "Shanghai World Trade mall and Belgian European trading mall".

The two sides will cooperate in many fields such as clothing, textiles, gifts and household products. As a EMC overseas marketing platform, WTO will become the main entrance for Chinese enterprises to enter Europe. At the same time, EMC will provide China's prospective enterprises with access to the European market through its resources in the Belgian government, chambers of Commerce and other channels.

"Show infinity between square inches" -- evaluation of excellent exhibition rooms

In the market terminal, how to attract consumers to buy products in the store is very important. On the basis of the two functions of office negotiation and display products, we should create an eyeball effect that attracts customers to stop at the annual exhibition and trade platform of WTO. The exhibition room design with the above two functions is not only an important strategy for visual merchandising, but also a key factor for the successful operation of exhibition rooms.

With the opening of the "market day" in the winter of December 15th, the most brilliant exhibition space design excellence in this year will stand out in the 2200 annual exhibitions of the world trade mall, and in "2011" World Trade Organization The announcement of the ten excellent exhibition room awards ceremony was announced.

Hallyu Classics: the eight major Korean fashion shows

In recent years, the trend of Korean clothing has swept the Asian and international fashion market at an alarming rate. The diversification of Korean clothing has made it shine on the international stage. December 16th -17, 2 conference room 2, as the highlight of this "market day" campaign, "Daegu Fashion Buying Show" will be gorgeous debut.

Through the strict screening of Daegu fashion authority in the most traditional fashion capital of Korea, eight fashion enterprises representing the mainstream fashion of Daegu fashion industry, including the 6 women's clothing brands DICHE, Endehor, ing.^, MEZIS, Tarae MK, Z&DO EUN, as well as the brand of clothing scarf series BITSALMOONI and fashion brand series DOMINIQUE, will be held for the first time in the "product mix" and "small fashion show".

Cracking the fashion code -- "2012/13 autumn winter fashion view" trend lecture

Over the past 3 years, the world trade forum has held more than 30 lectures on this world famous brand event, and more than 2000 people in the industry have been actively involved in interaction. The aim is to help enterprises in the WTO integrate the core resources of the global industrial chain in an all-round way to meet the needs of enterprises and help enterprises grasp the market opportunities.

On this market day, the world trade lecture hall will join the China Textile Information Center designer club to hold the "strong and weak arts" 2012/13 autumn and winter fashion trend lecture. The lecture will focus on the ever-changing trend of fashion, and analyze the secrets of fashion art through color, styling and detail, and convey the skills that the trend art seems to have no law to follow.

Quality and differentiation are the core strengths -- quality products, special products display, platform show creativity.

The high-end positioning of the "fine show" activities in the world trade mall market is not only a stage for promoting tenants' fashionable products, but also an exchange platform for tenants sharing development information and promoting product innovation. The event has attracted the attention of more and more boutiques at home and abroad. It hopes to enter the world trade mall and be able to display its self value and quality advantage in such a high-end publishing platform for East China and international fashion circles. The event will be displayed in the East Hall of the 1 floor of the world trade mall, with three layers of windows, which is convenient for viewers to view the panoramic view at all angles.

In order to help tenants in product research and development in a timely manner Trend And constantly innovating and refining the real "characteristic" competitiveness of the products. This "market day", the world trade mall held a tenant featured product exhibition, which fully displayed the latest research and development achievements, unique trend definition and creative ideas of the tenants, and invited professional customers and industry and fashion personages to exchange and interact with each other.

In the same period of "market day" this winter, Alibaba's "2011 Shanghai Alibaba net trade fair" will also be unveiled in Shanghai World Trade Center on December 16th -18. With O2O (Online-Offline-Online) new e-commerce operation mode, more business opportunities will be created for the three providers of online business, such as supply, marketing and purchase. The exhibition industry includes cosmetics, imported food, textile and clothing accessories (including accessories, fabrics), bags, shoes and hats, home department stores (household goods, daily necessities, stylistic, arts and crafts gifts, toys, packaged food), Yun Yingtong, consumer electronics, automotive supplies, etc.

Fashion is more than clothing. Relying on many years of exhibition and Trade Center, which is deeply rooted in the entire textile and garment industry chain, with the help of marketing and channel docking, the world trade mall has been developing the international fashion industry resources exhibition and innovation platform across the industry in recent years.