Hui LAN Clothing: Spiritual Bloom, Light Imagination
Are you happy?
What is your state of mind at this moment?
Before answering the questions, let's go first.
discuss
The relationship between money and happiness.
It is generally believed that having sufficient wealth, money and material foundation will inevitably bring spiritual and spiritual satisfaction and pleasure.
As a result, people are trapped in mechanical cycle work and busy rush, and the street figure and tired look seem to be the symbol of urban life.
People forget their deep yearning for beautiful things and neglect the subtle moving moments around them.
So, do you choose to continue to run under the pressure of recycling, or do you appreciate the beauty of life with your mind?
It can be seen that the new economy is developing at a high speed.
times
Against this background, fierce market competition is affecting every ordinary person.
More and more small and medium business operators are putting their lives at the expense of happiness and health.
We might as well reflect on what the Chinese local entrepreneurs can contribute to their social values, and better take up the social responsibilities and family responsibilities of this era. How to balance the relationship between career and life? We will share with you the happiness of the Hui LAN people, while finding the most primitive desire for life while accomplishments.
The way of Hui LAN
Today, more and more urban women have risen from pure economic independence to psychological and spiritual independence.
They are looking for the satisfaction of the inner world and paying attention to the embodiment of their inner state.
"To dress up and enjoy life" has been widely recognized and accepted by women in the new era. Fashion, elegance, exquisite dress and service enjoyment have also become women.
consumption
The trend.
Aiming at the core customer layer of Hui LAN clothing brand, the team has put forward a perfect solution for the needs and status of the new women.
The VILAN Hui LAN brand, which is on the West Lake, takes the 25-35 year old knowledge-based, cultural, and all the beautiful and exquisite women as the core. It takes the style of fashion, elegance and elegance. It persists in choosing the best fabric and the high quality production concept. It always adheres to the international vision in the design, integrates the latest popular concepts in the world, integrates fashion elements into tradition, and combines bright and pleasant colors, elegant and relaxed collocation, comfortable and natural materials and unique beautiful details to form a fashionable and friendly profile.
Share the joy of life with positive and optimistic women, and reflect the state of mind.
In 2004, after eight years of production of high-quality single product sweaters and the accumulation of word-of-mouth of loyal customers, Hui LAN brand was formally pformed, and the company went to a diversified production path.
In order to create a marketing system of Hui LAN brand image direct shop, we strive to attract more and more target consumers with a relaxed and elegant design concept and a subtle service concept that changes people's dress quality.
Zhejiang Hui LAN Clothing Co., Ltd. has been in existence for more than ten years.
History
It is a set of design, production, production and sales. With its unique fashion, aestheticism, elegant style and unique design concept, it has won many ignorant women.
Through the keen judgement of the market and the unremitting pursuit of its own brand and strict management, the company is growing stronger.
Breakout in competition
Today's enterprises must speed up reform and keep up with or even surpass the pace of the industry if they want to have a foothold in the fierce competition.
Based on a sober analysis of the market and a clear understanding of its own market, the Hui LAN team concluded that only demanding demands on quality and brand orientation can occupy a place in the clothing market.
To this end, Hui LAN proposed that inheritance and innovation are equal, both speed and quality are equal, and the reform strategy of integration and experience is integrated.
Whelan's products are not just clothes, but also a platform to connect the relaxed and elegant state with urban life, and to display the international aesthetic and lifestyle.
The Hui Lan family sweater, which is the most popular product in the Hui Lan family, has witnessed the gold content of the brand.
From the proofing to the 28 processes of the finished product, each one has been strictly monitored, and the dyeing and weaving of the sweater has been carried out by the computer equipment after finishing the finishing process.
Hui LAN strictly controls the quality, and makes every product a fine product, and continues to inherit Hui Lan's exquisite craft in sweater making.
Hui LAN is the first company to fashion sweaters. Sweaters are generally considered the most cordial clothes in all clothes.
Hui Lan's design team adds fashion elements to the ordinary sweaters, making the symbols of warm motherhood become beautiful individuals with independent styles, making them innovative in style.
From clothing design, T stage to storefront
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With the rapid development, Hui LAN realizes that only when we follow the trend of international fashion, can we shorten the time of creativity to finished products.
To this end, Hui LAN selected a group of outstanding designers, and sent them to France and Italy for further studies.
Hui LAN is not satisfied with the fur of popular elements. Instead, he spent a lot of money to extend the learning years of designers to two to three years, and go deep into the essence of international fashion.
The fashion of Hui LAN sweater is pushed to the international level.
While leading the trend, Whelan is good at listening to customer feedback.
In the image shop of Hui LAN, a nine year old customer who believed in Hui Lan's clothing reflects that she chose the product of Hui LAN, especially the sweater, mainly because of her excellent quality and atmosphere.
She recalled: "Hui LAN sweater's feel is particularly good, it is I feel the most soft slip through the sweater, a little bit of feeling is not, a sweater for four or five years, collar and cuffs no deformation, because I maintain properly, sweater overall no pilling and deformation."
The woman working in a state-owned enterprise said that her job had special requirements for dress, but she was also eager for fashion.
"The design of Hui LAN sweater is a combination of graceful elegance and fashion elements. The color is very beautiful. Wearing the clothes of Whelan, I am totally an image of a knowledge-based woman in a metropolis. I am very satisfied!" we also realized that due to the combination of the style and workmanship of Hui LAN, there were countless customers introduced by the lady over the years.
They shared the external and spiritual changes in Hui LAN, where they exchanged experiences and experiences of beauty and refined life.
Countless new customers have become old friends, and more women have become new friends with Whelan.
A garment condenses the wisdom of creative production team, and conveys the new concept of quality life -- elegance and happy life.
Because of this, Hui LAN clothing carries more new and old customers' feelings.
To provide consumers with as much enjoyment as possible outside the business, making Hui LAN truly become the private space and spiritual home of women, and the consumers who benefit will naturally form a sustainable business.
System wide support
Hui LAN has an excellent team of marketing think-tank, which will provide modern marketing mode for franchisees and deliver the most innovative and avant-garde marketing concept in time.
At the same time, in order to strengthen the backstage support for franchisees and investors, Hui LAN set up a service team to guide all the year round and actively learn advanced business strategies.
Scientific and effective guidance to terminal location, product management, store display and customer service not only reduces the financial pressure of franchised dealers, but also reduces the threshold of affiliate and distribution, so that those who are not familiar with the garment industry can quickly integrate into the market and make quick profits.
Two times a year, the dealer sales skills training, but also to protect the franchisee stable sales performance.
International quality products, highly competitive
Price
The strategy has opened a new world for the franchisees to realize their dreams and embody their personal values. Because joining the Hui LAN investment is small, easy to copy, simple to operate and quick to make profits, it is very suitable for small and medium investors.
Focusing on the concept of information management, Hui LAN has been committed to the research and development of information management in garment industry in the past more than 10 years.
From a series of apparel chain distribution system, customer relationship management system, stock distribution management system and a series of information service platform based on garment industry as the main body, we take customer demand as the core starting point, and complete information sources and accurate information assurance ensure the zero distance communication between Franchised Distributors and brand headquarters, and ensure the coaxial and concentric operation and service guarantee of all terminals.
As an advocate of the new concept of the clothing industry and the leader of sweater fashion, the wisdom team of Hui LAN will enjoy the beauty of life and enjoy the joy of success with the investors and customers.
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