The Smile Value Of Shoe Industry'S "Crying Curve"

Shoe industry in the fog of the market where to go? How will the transformation and upgrading of the footwear industry continue? Yesterday, the world footwear development forum was held in Houjie town. Experts from shoe industry from all over the world talked about the future development of the footwear industry. In this forum, transformation and upgrading have become the consensus of experts attending the meeting. However, the shoe industry transformation should pay attention to "smile curve" or should pay attention to the manufacturing link itself, which has aroused fierce competition among the participating experts. At the meeting, the guests also used the formulation of the "crying curve" with the emphasis on the two sides of the "smile curve" as the corresponding view.

There are also "crying curves". value

Massimo Donda, vice president of the Italian footwear retailers Association, said that the footwear industry in Italy is known as the "wheel industry", meaning that footwear manufacturers need to migrate continuously to get low-cost labor. Today, the footwear industry in Italy has been distributed around the world, but the R & D department has been staying in Italy. He suggested that the Chinese shoe industry should focus on design, brand And other factors, and targeting consumers at moderate prices.

Wan Zhuopei, mayor of Houjie Town, also said that the shoe making industry is a traditional pillar industry in Houjie town. The shoe industry is very supportive of the thick street industry, and the footwear industry employs up to 144 thousand people plus professional. market More than 200 thousand employees, purchasers and designers came together. Houjie will also promote the development of shoe industry to "six" in the future, that is, cluster, scale, branding, fashion, internationalization and informatization.

"What we are facing is not whether we want to create problems, but how to make manufacturing changes from big to good." Zheng Li, a professor of the Department of industrial engineering, Tsinghua University, first put forward different opinions. He said that too much talk about the Italy model would make the industry mistaken for brand and design to be more important than manufacturing, not just the two sides of the smile curve. Zheng Li, for example, is the most powerful country in automobile design in Italy, but the most powerful enterprise in the automobile industry is not in Italy. After the financial crisis, the stronger the manufacturing industry is, the less impact it will get. Without good manufacturing, brand and design are castles in the air.

Brands need to be step-by-step.

Zhang Huarong, chairman of Huajian group, said that many people are talking about whether the shoe making industry is a traditional industry or a technology industry. In fact, as long as innovation is changing, the shoe enterprises that focus on technology are technological enterprises, whereas on the contrary, they are traditional industries.

"Manufacturing industry still has 30% to 40% space to be excavated, not all enterprises need to make brands." Zhang Ronghua made a point of losing money from his own brand and making real estate halfway. The shoe industry upgrading should be gradual. He said that the essence of the transformation of production enterprises is scientific production. First of all, we must do the foundry link, that is, OEM, and then strengthen the design, do ODM, and develop global trade. After the change from passive order to active order, if we can do it well, we will start making brand again. The success of Italy shoe brand benefits from the cultural, technological and industrial accumulation of Italy's gradual transformation. China's footwear industry should also be gradual.