Clothing Industry: Year-End Exams Are Approaching

The nomination list of "the Jack eighth annual Chinese clothing brand" is about to be announced

December is the brand of every garment industry. Year-end Inventory and new year's important month. There is a common practice in department stores, which is the store adjustment at the end of the year. In addition to the sounding sales figures, Wang Zhuo, Secretary General of the China clothing association, told reporters that in recent years, a reference has been quietly added, that is whether the brand has won the "China clothing brand annual award" this year.

It is true that clothing brand awareness and market. Best seller It still can not truly reflect the consumer market, and the brand can not refuse to enter the objective existence of the consumer evaluation system. It has been learned that the evaluation items set up by PWC, a joint professional agency of China Apparel Association, has become a key indicator in the market reference system. More than 1000 clothing brands have entered the appraisal vision because of their market performance in 2011. Among them, 27 brands are expected to receive lucky news in mid December, which has attracted the attention of the industry for the "Jack eighth China clothing brand annual awards" nomination list. These brands will officially enter the preparation stage for the year-end exams. From January to March 2012, these brands will enter all aspects of online voting, research and product sampling. In the strong evaluation system of PWC awards, the collection of authoritative "business coverage statistics", "consumer behavior analysis" and "industry experts nomination recommendation list" will fully explain the principles of market inspection and build a more convincing competitive platform. The final result of the award will be officially announced in March 2012.

Wang Zhuo, Secretary General of the China clothing association, told reporters that the "grand prize" not only inherited the essence of the first seven awards, but also assumed the mission of "big prize" in the future. review And so on, trying to sublimate in fine-tuning.

Wang Zhuo stressed that this year's "grand prize" first put forward the concept of "annual brand". The award-winning brand of the Chinese clothing brand annual award is called the annual brand. The concept is the leading brand to improve the publicity and promotion system of the "grand prize" brand, and join hands with well-known social media. With the brand new three-dimensional propaganda mode of plane, network and TV, the effort to create the "Oscar" and the high-profile "annual brand" of the clothing industry will be made.

It is worth mentioning that the current "final review conference" mode will also break through the inherent rules of successive sessions, and select the "annual brand" of the awards in the form of group review meetings and field visits.

With the development of China's garment industry and the upstream and downstream industries in recent years, as well as the demand and hope of the whole industry for the "grand prize" activities, this year's "Grand Prix" has set up five special awards in the special award sequence, namely, the promotion of awards, the support awards, the manufacturing awards, the business awards and the Beauty Awards.

Wang Zhuo, Secretary General of the China clothing association, said that the "award" covers the manufacturing brand and terminal brand in the field of textile and clothing, and involves the commercial atmosphere of the brand and the technical support of the upstream enterprises, and the establishment of famous stores such as department stores in circulation. At the same time, this year also added the beauty decoration awards for shoes, shoes, bags and accessories in related fields. In recalling the past awards, he said that the "award" engraved China's original brand with its excellent market performance and brand promotion. Sociology The public's wide recognition has grown into a genuine brand of China. Similarly, behind the 7 year's "grand prize" review process, there are also many regrets about nominating brands. For example, some brands have been nominated for 7 consecutive years, but entrepreneurs can only sit on the stage. There is a brand because the difference between 0.08 points and the "big prize" are missed. The jury thinks that the figures can be understood without having to go into details; there are also brands who are rejected by a vote because of the quality of the goods provided by the next order, because the 1 turnovers of the enterprises are 100% fault for the consumers who implement the purchase behavior.

Anyway, this year's final exam is coming.

For brands, knowing the scientific evaluation system of "Grand Prix" is an effective tool for enterprises to self test and sort out. For the China Apparel Association, it carries the record of the resplendence of the Chinese clothing brand, the real response to the consumer market and the industry responsibility to promote the original brand of China to improve its image at a faster pace.