The Profit Code Of A Sticky Ribbon.

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Several times shuffle.

Subdivision

It seems to us that a little sticky tape can create such a high value, which is incredible, and the threshold of the industry itself is not too high. If there is such a commercial temptation, there should be many capital hot money intensive bets here.

However, Yu Jianmu, chairman of the company, did not agree.

He said that the threshold of the industry is not high. On the contrary, the smaller the industry is, the harder it is to do it.

"This is not a competition blank industry, once competitive.

In the 90s of last century, there were dozens of Buckle Companies in Ruian.

The reason why a lot of enterprises have been pformed or closed down is that the sticky belt products are restricted by many factors such as quality, color, specifications, brands, orders, and so on. If they can not stick to it for a long time, it will be easy to avoid them.

Yu Jianmu analysis.

"The reason why we are able to stick to it is not only concentrative, but also focusing on our speed."

Yu Jianmu said, "when we skate on thin ice, our safety comes from speed.

If you are not very fast and can not adapt to change, you will be very vulnerable.

This is true for any enterprise in the world. "

"In this era of" fast fish eating slow fish ", the sticky tape industry has put forward higher requirements for us.

Yu Jianmu stressed, "we must have the spirit of adventure to hold the difficult throat. We must maintain a pragmatic attitude and pursue tangible business performance."

In addition to passive acceptance of crises, they also take the initiative to create crises and crises so as to effectively avoid crises.

In the sticky belt industry, to seize business opportunities means that we have gained the initiative in winning the business war, winning even more, and even occupy a single business.

Being preconceived is the eternal truth. We must take the lead to seize the opportunity.

It is probably the essence of Jianli's success in business management that we should make rational calculations after finding business opportunities, rationally use every opportunity, pursue efficiency and increase input output ratio.

In the workshop interview, the reporter saw that a small sticky tape was divided into several processes, each of which has sophisticated instruments for measuring, from raw materials to finished products, from finished products to dyeing, and complex processes to ensure that the products are excellent.

Jianli's products are non-toxic, heavy metal free, with color fastness and ultraviolet rays reaching more than four grade. Jianli products are widely used in clothing, shoes and caps, bags, sofa, curtains, toys, tents, gloves, sports equipment, medical devices, electronic plastics and all kinds of military products.

The busy scene of the workshop and the shuttle containers can be seen at a glance. This is the largest supplier of the buckle belt nationwide, and the wealth of this industry has been continuously converged here.

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"Small" and "big" have been regarded as two antonyms.

However, in Jianli company, they are contradictory and reasonable, and have direct causal relationship with success.

In pursuit of Jianli's road of success, a hidden vein is gradually clear: specialization is a smooth outlet for small commodities.

According to statistics, if the producer of ordinary products, if their profit is 10%, then the profit margin of a specialized product can usually reach 35% to 40%.

Specialization not only enhances the competitive advantage of enterprises, but also blocks most competitors from the threshold, and also greatly reduces the cost.

Jianli's sticky belt product has found a free development of blue ocean in the form of specialization and intensive operation, and has established an irreplaceable market position.

To be small and big

The business code of a buckle.

Yu Jianmu said: "to be practical, to be honest, to be honest and not to lose credit.

Money can be created, but honesty is more important than money.

Failure to keep good faith may win a temporary advantage, but it will lose its long-term benefits. "

There is honesty in plain language.

Yu Jianmu believed that honesty is money, the highest skill in business activities. Honesty is the passport for businessmen to enter the market. The loss of trust in the market is the suicide of businessmen. The importance of integrity to the development of enterprises is equivalent to that of the heart.

For Jianli, the most valuable thing is the trust of consumers. We must strictly observe the concept of production quality and never do anything to kill the goose that lays the golden eggs.

The business philosophy of Wenzhou people is that "profit seeking is not enough".

They believe that business is not necessarily big but small.

They completed their original accumulation on the basis of this one point, and laid a solid foundation for their second and third pioneering businesses.

Jianli company has accumulated its wealth in waiting, insisting and patience through the spirit of perseverance and hard work.

For Yu Jian mu, the biggest challenge is that we must keep the lead in the fierce market competition. Yu Jianmu believes that no one's place is the most beautiful and the most rewarding. The natural market nerves drive them out of Wenzhou, to the whole country, to the world and to find the most attractive market.

Jianli company, in line with the idea of "broad ground and thinking, and doing things down-to-earth", dare to be the first in the world and dare to compete for the world. They are like a group of waterborne "tide makers" who have repeatedly spraged a lot of sprays in the market.

Today, Yu Jianmu, who is more influential among businessmen in Ruian, is committed to the construction of Ruian's knitting industry, and his enterprising heart leads him to a higher road to the future.