"Fashion Devil" Build Chongqing Version PRADA

　　 20 thousand yuan starting star

Deng Xiaoqin once saw a TV play called Kyoto chronicle. A strong woman named Kong Fanling made her yearn for it. "Whenever I saw her wearing fashionable suits and stepping on leather shoes, I thought," I want to be as fashionable and bright as she is. " The pursuit of beauty allowed Deng Xiaoqin to enter. Garment industry From the sales staff to the manager. In 1994, she set up her own garment factory with 20 thousand yuan of accumulated money, and owned her own clothing brand "dream poem".

Now, " Poetry of dreams Almost every year, it is one of the most popular brands in shopping malls. From 2003 to 2005, it also won several star awards in several major shopping malls in the city. But when Deng Xiaoqin was born just over ten years ago, he suffered a lot.

At that time, in order to make the "dream poem" famous, she carried dozens of clothes of snake skin bag everyday, and went to the department store to ask the staff to let her brand enter the store sale. Four times before, Deng Xiaoqin was completely ignored. Perhaps she was moved by her persistence. When she appeared at the front door of the shopping mall for the fifth time, a staff member began to talk with her. After hard work, she got the opportunity to open the counter in the mall. After a few years, "dream poem" gradually became a gold medal sign in Chongqing women's clothing.

　　 Two starts in tears

From the end of the last century to the beginning of this century, a large number of famous clothing brands at home and abroad rushed to Chongqing's local clothing market. To this end, Deng Xiaoqin decided to break through in Italy and Hongkong's registered clothing companies and set up a new high-end brand, "Yi ti".

However, the difficulty of "the two venture" is beyond Deng Xiaoqin's imagination. Despite the persistence of her own clothing, Wang Hongying, the famous designer of China, invited her to be the design director of the company. More problems continued. Staff's ideas and shortage of funds made Deng Xiaoqin headache.

"When I started the" dream poem "with 20 thousand yuan, I didn't cry, but I cried several times when I created" Yi ti "in 20 million. After crying, Deng Xiaoqin told herself that she could not lose. The employees trusted her so much. Wang Hongying even gave her 1 million yuan deposit to her. She could not live up to all those who supported her.

Although the beginning is not smooth, but under her tireless efforts, the "Yi ti" has become the darling of urban upstarts.

　　 Chongqing People's own "PRADA"

There is a movie called "the devil in fashion". The editor in chief of Miranda is fashionable in fashion and meticulous in her work. Friends sometimes joke with Deng Xiaoqin: "you are obsessed with your work and are so strict with others that you are the devil of fashion in Chongqing."

"I am not a slave to money, but a slave to my career." Every day, they work until the early hours of the morning. In the eyes of their friends, Deng Xiaoqin, who has already had a very good life, does not have to work so hard. Playing cards and walking dogs at ordinary times is not very good. But for Deng Xiaoqin, who is happy to see clothes and see others dress beautifully, working in clothes pile is more pleasant than playing mahjong.

Although Deng Xiaoqin is now able to surround herself with international fame, she still insists on wearing only her own brand clothes. "If we wear this brand of clothes, it will be a shame for us to wear other brands." In the autumn and winter fashion press conference in July 1st, Deng Xiaoqin also wore his own brand's latest works, and butterflies generally walked all over the place. She wants to make "dream poems" and "Yi ti" become "centenary brands" and create the Chinese version of PRADA and CHANEL.

　　 As wife Deng Xiao Qin :

He can concentrate on building his own "fashion kingdom". Deng Xiaoqin is most grateful to his husband.

"It's a shame to say that I haven't cooked a meal for him for so many years, and my son is also taking care of him." Deng Xiaoqin often comes home in the early hours of the morning, but her husband will only call to remind her to take care of her body, not because she gets home late.

Deng Xiaoqin also likes to share the joy of work with her husband. Every time a new product conference is held, she will happily ask her husband's advice with the design draft. "Without his understanding and tolerance, I would not have gone to this stage today." In Deng Xiaoqin's mind, career and family are not antagonistic.

Deng Xiaoqin as his mother:

Deng Xiaoqin's son is a sophomore this year. Although he had told her that she wanted to come to the company to learn management experience, she refused: "he came to the company to do management, and he would be more or less able to let him learn."

Now the son can only get 10 yuan per day for his internship salary to the company's apprenticeship at the bottom. He can't even go to work with Deng Xiao Qin's car and take the bus by himself.

Deng Xiaoqin, who is so strict to some "harsh" mother, is deeply adored by his son. "My mother is fashionable and capable, and is my idol." In the face of his son's evaluation, Deng Xiaoqin's eyes were full of smiles.