The Pformation Of Clothing Brand Without Official Standard Culture Is Like "Drinking Poison To Quench Thirst".

Recently, all over the country

So many big brands, such a large scale "bag" work, marked.

Compared to 3 years ago, SAIC issued a "special supply of state organs" and similar contents in some advertisements in the advertisements.

The key is to focus on the daily consumption of liquor, wine, beer, tea, edible oil, dairy products and beverages, and ask the responsible person to stop issuing these illegal advertisements.

Take back, cover, paste, replace and so on, remove the illegal commodity labels on the market and eliminate the adverse effects.

Under heavy pressure, advertising companies, which previously claimed to be able to help enterprises to win the authorization of the Great Hall of the people, have suspended the business.

In fact, "special supply and exclusive supply" is not a natural market concept.

Just like the impression of origin, consumers generally believe that the quality of products in developed regions is better, and the quality of products in less developed areas is relatively poor.

Chinese brands are willing to bind "special offerings". In addition to the lack of self-confidence, the long-term official standard culture has made businessmen and consumers obsessed with the "vanity premium" of "dignity, quality, safety and identity" brought about by "special supply and exclusive supply". Now, the quality problems of domestic brands have amplified the consumption anxiety of the public again and again.

The main appeal of this product, which is small to milk powder and large to high speed rail cars, seems to be becoming more and more worried about the Achilles heel of the domestic brand.

It can be seen that the pformation of Chinese brand from official culture to commercialized society is like "drinking poison to quench thirst", because the concept of "special offer" can achieve a premium in marketing, but can not achieve a premium on "brand".

As I have pointed out, over the past 30 years, Chinese brands have not established their global status, nor have they established the confidence of local brands.

On the one hand, consumers do not favor or trust Chinese brands, and are proud of buying foreign brands.

On the other hand, Chinese enterprises are more unconfident, reborn in light of enterprises, opportunism first, and virtual foreign brands being popular. Although they are made in China, they must be linked to foreign names and high seas, so as to be proud of being foreign.

And other independent brands, emphasizing marketing concept and brand strategy, are also doing business thinking.

"Making a business is like raising a pig."

According to statistics, the value of "made in the United States" is as high as US $17 trillion and 893 billion, ranking first in the world, followed by "made in Japan", valued at around us $6 trillion and 205 billion, and the value of "made in Germany" is about 4 trillion and 582 billion dollars.

The products of these brands, such as the United States, Japan and Germany, have higher pricing and stronger competitiveness than similar products in China.

Under the background of such a situation that Chinese manufacturing is in a state of weakness and consumers are not trustworthy and businessmen are not confident, Chinese businessmen are trying to put the waistcoat of "Great Hall of the people" and "special provision" in every possible way.

In essence, the use of "special offer, exclusive supply, Great Hall of the people, state banquet" and so on, these words and signs and naming the "Olympic Games and Asian Games" are naming nature of commercial behavior, but the two are not the same.

Because the endorsement of national brand can only be quality rather than power. National brand can not be simply equated with public resources. The national brand is based on the sacred credibility, and is a symbol and brand symbol of a country's economy, politics, culture and culture.

For a commodity, a person, a nation, a country, brand image is very important, because brand image often means trust and confidence in this country.

If the credibility of the national brand is also plunged into the commercial whirlpool, the public power will be brought into the "brand public land". The brand value of the diluted public power may even destroy the overall brand competitiveness accumulation of the country and deplete China's own brand resources.

Only when we are committed to the quality improvement and brand building of "made in China", can we form a true national brand endorsement, so that we can get more competitive advantages in creating more resources and added value in the global competition.