Sounding The Horn Of Christmas Season &Nbsp; Shopping Mall For Sales Promotion.

"Now a lot of shopping malls are already a Christmas atmosphere, action is fast enough!" stroll in Xidan, Chongwenmen, Dongzhimen, Sanlitun and other commercial gathering place, many consumers will send this feeling.

The "HolidaySeason", opened on Thanksgiving Day, is getting better in December.

Compared with the previous years, Beijing businessmen started the Christmas promotion earlier and earlier.

Almost a month away from Christmas, shopping malls, supermarkets and jewelry stores have begun to create Christmas atmosphere.

Businessmen are like the directors of the festival party, all kinds of ingenious Christmas trees and lighting ceremonies, recruitment revelations of various Christmas Eve activities, and beautiful Christmas.

End of year

In cold winter, warmth can be regarded as the most basic source of happy life.

In the past, a fashionable sweater who had bottled up for winter, began to pick up the warm sweater knitted sweater in the winter.

Whether the price is thirty thousand yuan, the Hermes men's sweater, or the Christmas limited edition of ZARA, H&M, C&A and other fashionable high street brands, there are a number of thick 100% wool sweaters, and sweater patterns are made with a strong sense of modernity, such as elk, snowflake, and grid.

I see in Beijing APM, contemporary mall, Cui Wei square and other business brand counters, models wearing christmas patterns zipper sweater or knee length dress, with leggings and fluffy boots, looks lively and fashionable, breaking the winter clothing has always been boring.

According to the salesmen of brand counters, the fashionable elements of this winter sweater are to lengthen and lengthen the traditional knitted cardigan, which can be directly used as a coat to protect the cold, and a loose suit trousers. This is the legendary lazy stylish fan of the French style, without having to worry too much about childish spirits.

From the pattern of this winter sweater, three dimensional stripes, twist patterns and diamond grains are worth trying.

In addition, the selection of knitted patterns such as twist, hollowing, dots, and some other decorative elements that are popular this year, such as sequins, rivets, leather and so on, do not have to worry that they will wear too much monotony this winter.

At the same time, this winter is especially popular with large accessories, so the sweater pattern can also choose large snowflakes. The snowflake pattern can also be innovative, such as turning into a lovely peach shaped shape and chocolate bean shape.

Shopping malls: "atmosphere marketing" for early action

As early as November 23rd, Parkson revival store took the lead in organizing the Christmas lighting ceremony, which officially opened the celebration of this year's Christmas celebration. A 10 metre tall Christmas tree built in front of Wanda Plaza, Shijingshan, Beijing, also sucked the eyes of the public; the national Rui Shopping Center specially planned the launching ceremony of the dream crystal music ball and lit up the bright Christmas tree lamp.

Every year, Mei Chen is one of the activities that the mall has invested much in the layout of the atmosphere, and even won the traditional festivals such as new year's day, Spring Festival and so on.

Warm and joyful festival atmosphere and vigorous sales promotion will stimulate consumers' desire for Christmas shopping, and will also enhance atmosphere and enhance popularity for the two holidays of new year's day and Spring Festival.

Insiders said, "it is no longer necessary to simply promote sales promotion, so it is better to put more energy into manufacturing marketing events and attract guests' eyes from another angle."

Christmas, which starts earlier and earlier, has led businessmen to have the concept of "full month marketing".

New light heaven and earth entered the year December, launched a shopping full amount of gift giving activities, seize the opportunity of Christmas activities, and activities will continue until December 25th.

At the same time, the advantages of Xinguang world in commercial landscape are not diminished. Besides the setting up of Christmas and beauty in shopping malls, every international first-line brand, such as CHANEL, DIOR and BALLY, is also worth looking forward to.

Interested customers can also participate in the "exotic Christmas window rating" campaign, vote for a beloved brand Christmas window, and get a nice Christmas gift.

Supermarket: Christmas ornaments first

While creating Christmas Day atmosphere, Christmas decorations in supermarkets are also on shelves. The shelves are covered with red and green Christmas decorations.

Supermarkets such as Beijing Kelon, Carrefour, WAL-MART and other major supermarkets are preparing for the sale of Christmas products, including Christmas trees, Santa Claus, Christmas decorations, Christmas lights, Christmas stickers, Christmas ornaments, and so on, the number increased by about twice as much as last year.

The price of these Christmas decorations ranges from a few yuan to several dozen yuan, while Christmas ornamental trees sell at a price ranging from tens to more than 200 yuan.

Although it is too early for consumers to buy these decorations, for businesses, the atmosphere is mainly built, and sales of Christmas products need to wait until Christmas.

It is learnt that, before the holidays, supermarkets will also let cashiers wear Santa Claus costumes to increase the festive atmosphere.

The star on the top of the Christmas tree.

Recently, the "angel love beauty" miss Audrey Tatu lit the colorful lanterns on the Champs Elysees street of the famous commercial street in Paris. The shop windows on both sides of the street turned into a Christmas window, announcing the beginning of the Christmas season in Paris.

And the genuine New York guest will tell you that you can't see Christmas windows at BergdorfGoodman, SAKS and other department stores on Fifth Avenue without Christmas.

The movie "fate doomed" chose Bloomingdale's s department store as the birthplace of a romantic romance in New York.

This year, in Beijing, which picture is to warm your heart on cold winter days, or to evoke the desire for exquisite gifts like tiptoes on your toes and your nose on a glass window?

Whether it's a romantic lighting ceremony, a variety of Christmas trees, or a chic Christmas window, a happy billboard...

Nowadays, the Christmas atmosphere created by shopping malls in Beijing is more and more strong.

The atmosphere is as indispensable as the star on the top of the Christmas tree.

With it, the whole Christmas tree is shrouded in magical light.

Shopping mall is only a big discount, so how can we do it? If we want to attract more and more discerning and increasingly tasteful customers, shopping environment and atmosphere can not be ignored.

Shopping during Christmas is no longer just shopping. It is the romantic atmosphere and unexpected surprises that are the key to attracting consumers.

In the face of emotional animals, there is always something to be touched.

Just like shopping is never a simple consumer behavior.

Like a department store, it always carries a lot of warm memories and dreams.

Just like the star on the top of the Christmas tree, it symbolizes hope and illuminates the whole December.