Children'S Clothing Sales Knowledge And Skills

It is said that sales are launched around consumers. For children's clothing, apart from the design and technology of children's clothing, the other point is unique in children's clothing consumption groups.

Children's clothing sales target is not only children, but also parents of children, that is to say, not only to cater for the purchase of "financial power" parents preferences, but also to win children's favorite.

For this purpose, store display,

Children's clothing stores attract children while designing products, colors, display and so on. It is more important to capture children and their parents emotionally. Now the marketing concept emphasizes consumers' psychological feelings. They need plenty of free space to shop, choose the main factors, and enhance the participation of the guiding factors in the store sales behavior.

From a psychological point of view, children often recognize and accept new things in play, and they are no exception in clothing.

Therefore, in the design of children's wear stores, children need to play a more interesting role. The world-famous children's clothing brands such as PittiBimbo AlbertaFerretti in Italy have increased their children's game area in their store design.

Let children's shopping go in the process of being full of fun.

Knowledge of children's clothing:

1, 0 - 2 years old preschool children.

Most children are "fat" and "sensual" and grow fast, tender skin and soft bones before they reach the age of one.

Requirements for children's clothing: underwear cotton mainly, loose and soft, good ventilation.

The coat is wide and not loose, and its heat preservation is good, which is good for infant activities.

Clothes that are too small do not wear hard, and are not conducive to children's growth.

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2, 3 - 6 year old kindergarten students.

This stage is a period of sexual reinforcement, and is also the first stable growth period after birth.

Ten children, nine waist and stomach.

Requirements for children's clothing: (especially girls) can cover up this shortcoming, reflect gender differences; boys wear "cool"; girls wear "smart".

3, 7 - 12 years old pupils.

There are second stable growth stages in life, especially the long height.

The phenomenon of waist bellies is getting better, or fat or thin differentiation is serious.

Requirements for children's clothing: to distinguish between fat and thin, so that the "fat children" do not look fat, so that "thin children" do not look thin.

Children's wear shop selling skills:

1, the key sales are targeted.

For clothing design, function, quality, price, and other factors, it should be suitable for people, so that the psychology of customers can be changed from "comparison" to "belief", and eventually the sales will be successful.

In a very short period of time, allowing customers to have the belief in buying is a very important part of sales.

2, the key should be brief.

When explaining the characteristics of clothing, customers should be concise and clear in content and easy to understand.

The most important feature of clothing merchandise is to first say, if there is time, to spread it on layer by layer.

3, specific performance.

According to the customers' situation, they should act according to their circumstances. They must not say the same thing. They only say, "this dress is good", "this dress you are most suitable for" and so on are too simple and general marketing language.

Depending on the sales target, the way of speaking is changed.

We should introduce different contents to different customers and make them suitable for others.

4, the salesperson should always grasp the popular trends, understand the vanguard of fashion, and explain to customers that clothing is in line with fashion.