Italy'S PRATO Boutique Fabric Exhibition In China

On November 21st -25, the 2011 Italy Italy boutique fabric exhibition, jointly organized by VIFF STYLE Research Institute and the Prato chamber of Commerce in Italy, was held in Beijing and Shenzhen. The more than 10 high-quality textile enterprises from the Prato region brought this season.

The platto chamber of Commerce: the Chinese market has great potential

Italy platto

According to ALESSANDRO BENELLI, chairman of the Italy Prato chamber of Commerce, the enterprises participating in the Chinese tour, such as MARINI, LINEAESSE and FALIERO SARTI, are the best in the local fabric enterprises.

They also have agents in China, but they still choose to come all the way from here and there. It is undoubtedly the strong development of the Chinese market that these fabric giants are laying down their hands.

"Although many policies are very unfavorable to the export of Italy products, we are optimistic about the Chinese market.

In particular, with the rise of the middle class, China will become the most potential market in the world, "Mr. ALESSANDRO BENELLI said in an interview. The early economic crisis had a huge impact on the textile and garment industry in Prato. Exports in 2008 dropped by 10.7% compared to the same period last year, and gradually improved in 2010.

He looked forward to the 2012 spring and summer, and the real recovery of economic recovery.

"The Chinese market is very dynamic, and excellent brands such as Mars Phil, Kaiser and white-collar workers have become our important partners. We hope that Italy fabrics will become the first choice for more Chinese brands in the future".

Domestic designers: Italy fabric enterprises are more grounded.

The unique design style, high quality and high quality processing technology is undoubtedly a sharp tool for Italy designers to impress the global designers.

However, in the past, its high price, hundreds of meters of frequent orders, and let more domestic designers to Italy fabric as the object of the gathering, "look at it, procurement is" want to say love you not easy ", insiders feel helpless sigh.

However, with the increasing number of exchanges between the two countries in recent years, Italy's top brands in the past have begun to listen more to and understand the needs of Chinese brands and designers.

"The most direct manifestation is that many of the fabrics they bring are already affordable by domestic brands, 200-300 yuan a meter, or even more than 100.

On the one hand, the consumption power of domestic consumers is enhanced, and the strength of the brand is enhanced. At the same time, it reflects the closer and closer understanding of the Chinese market in Italy, "said Luo Zheng, chairman of the company.

"A lot of fabrics have been looked at before, and it's no use asking for quantity." VEGA, the independent designer, has been having a headache. I didn't expect that this time I got a lot of success in the PRATO boutique fabric exhibition, and some fabrics even started 50 meters.

Independent brand designers like her are now rising rapidly in Beijing, Shanghai and Shenzhen, and the energy can not be underestimated.

How to integrate these relatively scattered but high-end demand is undoubtedly a problem worth exploring.

"These Italy fabric enterprises are very flexible now, not only ordering quantity, including materials, but also wool. According to the demand of cost, the same type of flower can choose different blending ratio, and the price will have a lot of space, which is undoubtedly the best choice for designer brand."

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Prato

The province of Prato is a famous textile and garment production base in Italy. Like China's industrial cluster, there are 7850 textile and garment companies distributed in the 700 square kilometers of land in Prato Province, Florence and Tuscany, of which 70% of the enterprises and employees are located in the province of Prato.

The area of Prato is famous for its textile industry. Its textile industry can be traced back to the late Middle Ages.