Clothing Direct Sale Is Short Of Local Brand.

Recently, the national dress and adornment (

At the site of the direct sales exhibition, the reporter found the clothing and clothing brands on display since the majority of Beijing, Jiangsu, Zhejiang, Fujian and other places, the reporter visited more than 10 stalls and did not find local clothing brand.

From Beijing

Ms. sun, who sells men's clothing at the scene, told reporters that they were businessmen in Zhejiang. The men's wear displayed mainly in Jiangsu and Zhejiang provinces, as well as the western-style clothes produced in Shenzhen.

As for the local clothing brand in Huizhou, Ms. Sun said that she has been doing the clothing business for many years. She has heard that there are many clothing manufacturers in Huizhou, who know such brands as rich and gentry, but they do not know much about them.

Reporters learned that for local brands, most people know only a handful of brands such as gentry, and the rest do not understand.

Reporters learned that, as early as 2004, Huicheng district was awarded the title of "China's men's wear city" by the China Textile Industry Association.

The area has gathered large industrial clusters such as suits, T-Shirts, shirts, spinning and dyeing enterprises, cloth and fabric materials.

Especially the mercerized cotton T-shirt production is outstanding, accounting for more than 1/3 of the national output.

However, the current situation of Huicheng's clothing industry is "fewer brands, more OEM".

An unnamed Huicheng men's clothing enterprise responsible person said, as an enterprise, itself is eager to create its own brand, but the difficulty is not small, hope that the government can provide technical, policy and capital related support.