Henan Xiayi County Set Up A Brand Demonstration Garden &Nbsp; Upgrade The Textile And Garment Industry Grade.

Although the weather is getting cold, Xiayi County, Shangqiu City, Henan Province industry The gathering area is still enthusiastic, establishing enterprise archives, organizing and organizing training courses for clothing brands, and guiding enterprises to implement excellent performance management. A campaign to create "textile and garment brand demonstration garden in the industrial cluster area" is in full swing. There are nearly 60 textile enterprises in the cluster area, accounting for more than 40% of the enterprises. Through the establishment of brand demonstration garden, we will guide enterprises to take the road of brand development and effectively enhance the development level of the county's textile and garment industry. In November 25th, Shangqiu Xiayi County Quality Supervision Bureau responsible comrades said.

Not only Xiayi, but now many industrial clusters in the province are upgrading industries. Core competitiveness To achieve this goal, we should actively carry out the "famous brand demonstration industry gathering area" activities, and guide enterprises to take the road of quality win and brand development. The idea is that by 2015, 10 provincial famous brand demonstration industry clusters will be formed, and more than 5 famous brand demonstration zones will be established.

"The nine provincial Party Congress explicitly put forward the strategy of implementing the quality provincial strategy, stressed the need to increase brand cultivation and protection, and give play to the leading role of the brand in the promotion of industries and the development of various undertakings. Relying on the existing industrial agglomeration areas, we encourage enterprises to create famous brand products and create industrial cluster brands in order to promote the formation of industrial regional brand, optimize the industrial structure, promote industrial upgrading, change the way of development, and improve the core competitiveness of the industry. Zhang Qingyi, director of the Provincial Quality Supervision Bureau, said. Technical standard is the benchmark of enterprises. The implementation of brand driving strategy must adhere to the standard first. To this end, our province vigorously implement standardized projects, around the leading enterprises, carry out standards innovation, and strive to grasp the industry's right to speak. Xuchang industrial agglomeration area has set up 14 national standards, and 20 enterprises in Luoyang high tech Zone have established a standardized management system. Another key point is to build a public technology service platform for testing and testing and consolidate basic management. At present, 180 industrial clusters in the province have built 12 national quality inspection centers and 30 provincial quality inspection centers, and the ability of innovation and safety protection in the gathering area has been enhanced. Recently, 4 units of Luoyang's advanced manufacturing gathering area, Yongcheng industrial agglomeration area, Yuntai Mountain scenic area and Jiyuan hi tech Zone have been granted the declaration of "national famous brand creation demonstration zone".

"Brand driven, we are implementing the brand promotion project." Guo Bin, director of the Nanyang high tech Zone Management Committee, told reporters that at present, there are 3 famous brand products in China, 4 famous brand products in Henan and 9 famous trademarks in Henan province. All the enterprises that have won the above brands are specially rewarded, and the brand agglomeration effect of the leading industries in the district has initially appeared.

According to the briefing, at present, our province has 61 famous brand products, 455 famous brand products and 800 high-quality products. Although the momentum is good, as a whole, the total number of famous brands is not much, and the ability of brand innovation is not strong enough. "We have just made a research report on the construction of service industry cluster zones." Song Songlin, deputy director of the Quality Supervision Bureau of the Provincial Quality Supervision Bureau, said that an important recommendation of the report is to strengthen the policy support for the backbone enterprises in the gathering area as the key objects of Henan provincial famous brand products, provincial integrity A and other enterprises and government quality awards.

Brand is the crystallization of quality. Jiang Huizhong, deputy director of the Provincial Quality Supervision Bureau, said that our province will vigorously implement the brand driving project, and strive to build a number of well-known brands with independent intellectual property rights and influential force through 5 years' efforts, and strive to make it a national and world famous brand to further enhance our province's industrial competitiveness and overall image.