Inherit The Cultural Creativity &Nbsp; Wear The Personality Of Clothing.

"Clothing, food and shelter" is the key word.

With the continuous improvement of economic conditions, people are right.

Tian Bang dress was founded in 2000. At that time, it was mainly produced and operated by foreign trade children's clothing, and it was a humble factory.

Liu Fang, chairman of the company, always carries a dream, that is, to make a loud brand.

In thousands of fashion brands, how can we highlight the recognition of other brands and gain the recognition of consumers? With the keen judgement and gradual exploration of the market, Liu Fang has established a bold way of thinking. It is based on the local historical and cultural background of Ling'an, integrating various cultural elements into costume design, not only to achieve the enjoyment of sense beauty, but also to express the cultural connotation in clothing and convey wisdom to the outside world.

In the company's exhibition hall, the reporter's attention was first attracted by two interesting children's backpacks, one red beetle and the other green frog.

Originally, these are two toy clothes.

Pull down the zipper from the big mouth of the frog and expand it is a lovely children's clothing. The big frog becomes the cartoon design behind the clothes.

"When you go out to play, you feel hot, take off it, and turn it into a lovely backpack. It's practical. On the one hand, you should say the hair point or to cater to the child's pursuit of novelty.

It embodies a kind of creativity so that children can experience this kind of creativity and play a certain role in intelligence. "

Liu Fang interpreted her understanding of culture and creativity to reporters. "Aiming at children's unique desire and growth process, cultural creativity has wider space for children's clothing."

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Liu Fang brought out some children's clothing boxes, not only with clothes in each box, but also with some educational toys, mini cartoon books and so on.

As gifts, children's children's clothing is often the courtesy between adults, but these additional cultural elements enhance the function of gifts, make children become real interventionist, and set up a brand-new understanding of the concept of gifts.

"Clothing is actually a good medium for cultural pmission.

We also plan to write cartoon books, which can be folktales, nursery rhymes, folk customs and so on in Ling'an, so that the culture of Ling'an can be brought to all parts of the world.

Speaking of the idea of children's wear, Liu Fang felt that there were too many cultural elements worth using.

The "Bushi beauty" silk series is the recommended product of Tian Bang dress to participate in the urban gift appraisal activities. The beauty series is mainly made of silk pajamas, high-grade nightgowns, high-grade underwear and high grade scarves. In the design process, the themes of ink painting, blue and white porcelain, humanities history series and impression color series are displayed on silk fabrics, so that the Chinese traditional culture is perfectly reflected, which is noble, elegant, simple, elegant and atmosphere.

A few days ago, the leaders of the government department investigated the clothing of Tian bang, and fully recognized the company's clothing culture and creativity.

In fact, the cultural creativity on the clothing is only one aspect of "Tian Bang". The company is declaring a special cultural and creative company to continue to expand the creative field and enrich the cultural and creative industry in our city.

"We plan to rent farmland in rural areas and build a parent child education activity center. First, we will gradually develop the cultural tourism industry through members' participation experience."

Liu Fang disclosed to us the medium and long term development strategy of the company.