The Scale Of Apparel And Apparel Online Advertising Has Increased Rapidly.
In November 25th, according to EnfoDesk's Analysys think tank research, October 2011
Clothing and accessories
industry
Brand network
The scale of advertising increased slightly compared with that of September.
Gain
14.53%.
From the perspective of advertising in the market segments, the online retail apparel and brand image online advertising has increased significantly by holidays, and all manufacturers are promoting the whole product promotion information.
The overall scale of clothing and apparel products online advertising continued to decline, a decrease of 42.9%, and the market share dropped to 6.2%, ranking third.
In addition, it is worth mentioning that the scale of online advertising for casual shoes has increased substantially compared with that of September, and is also driven by a wide range of sales promotion by different manufacturers due to seasons and festivals.
In September 2011, the brand advertisment of apparel and apparel industry was shown in the following table: TOP20 and Vancl Moonbasa continued to occupy the top two position, and Ya Chu rushed to the top third, ranking third.
In October, the scale of online advertising of van customer's products has been launched in a large scale after the large decline in September. The scale has explode growth, reaching the growth rate of 69.23%, which is another large-scale round this year after 7 and August.
Marketing
Put in.
The main purpose is to promote the online advertising by taking the big discount as the selling point, mainly by promoting the 4th anniversary opportunities of national hospitality and national day.
Rush into Internet advertising
scale
The top 5 Orient International Limited by Share Ltd, the Internet advertising scale, is as high as 12 million yuan.
Its foreign trade men's clothing has been directly promoted to compete with Martha Marceau and Ya Chu on the occasion of its 1st anniversary.
Among the top twenty advertisers in the scale of online advertising, we can see the traditional down garment manufacturers such as Harbin duck baby down coat and Bosideng. The weather is getting colder. Vertical professional category manufacturers are gradually starting to launch the brand advertising. The Harbin duck feather clothing is selling as an annual discount. Bosideng uses the brand publicity, discount, game interaction and other ways to promote the network.
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