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This Winter, Underwear Enterprises Are Turning To "Escape Group".

2011/11/26 11:21:00 13

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The warm underwear that comes with the cold does not make everyone see the hot market.

In fact, the underwear sales market in the early winter of this year has made some lingerie business executives on pins and needles.

CPI rises and the downturn of consumption causes the first big business of underwear enterprises.

Monetary tightening, exposure

Underwear

The short board of enterprises is also the second test faced by underwear enterprises.

Many small and medium business owners are now "runaway", and many lingerie enterprises are facing the same problem in the camp of small and medium-sized enterprises.

Wang Yibin, general manager of the Heng Yuan Xiang clothing company, said: "the lack of funds makes many underwear enterprises only a single product and a single product.

category

On the scale of production, there is no ability to resist market changes.

Obviously, under the condition of the market downturn, the short board of the underwear enterprises is short of money.

The third test, a strategic judgment mistake, made some lingerie enterprises "very hurt".

Many underwear

enterprise

Store huge amounts of money.

I thought that cotton prices would go up this year, but they could only face the reality of backlog and high cost.

Despite this, there are still bright spots in the underwear industry. Heng Yuan Xiang underwear continues to grow steadily for 3 consecutive years, and its "three dimensional" wool underwear is selling well, bringing hope to the weak underwear market.

Compared with other underwear enterprises, the brand underwear of Heng Yuan Xiang can still maintain an increase of nearly 20% this year.

In this regard, Wang Yibin's explanation is: "we have long anticipated the market trend in 2011, and made a strategy of deepening brand strength and developing special varieties of underwear a year ago, in order to break through the difficulties encountered in the future."

It is understood that Heng Yuan Xiang's "three-dimensional" underwear can attract many consumers' eyeballs because of its Chinese male "human database".

In 2002, Heng Yuan Xiang joined hands with the famous textile institutions in China, Donghua University, to establish the "MTM clothing rapid production information system" project, and jointly create a new Chinese male "human body database".

According to Wang Yibin, "this year's sales volume of Heng Yuan Xiang underwear is expected to reach 6 hundred million."

Heng Yuan Xiang will be more cautious and rational in the face of mass production, recombing the business process, taking the management of the order system, effectively controlling the inventory.