Chinese Jeans Enter New High-End Market

The demand for jeans has gradually increased and has become the mainstream trend of the market.

The most important factor is that goods are driven by high prices, and the high-end market has been leading the fashion trend.

Like J Brand, True Religion, these jeans brands have been working hard on color, shape and tailoring, and a little bit of low-end jeans brand has begun to raise prices under the pressure of high cost.

For these jeans brands facing the masses, the biggest focus should be on developing new colors, original pocket positions and tailoring methods, while customers prefer to buy some stories behind their jeans.

Angelo LaGrega, President of VF Jeanswear Americas, said: "lower income consumers are more sensitive to price, but in the middle end market, they will not mind the higher price as long as they can attract customers.

Today's consumer buying power is mainly what they want, not what they need, so long as they can provide them with the merchandise they want, they will pay the bill.

Because of this, the Lee brand has a market share of 20% this year, compared with 13% in the previous 5 years.

According to the survey of The NPD Group of Port Washing N.Y., the sales of women's jeans increased by 3.2% in the 12 months ending in September to 8 billion 650 million dollars, while the price rose 3.5%, from the original 22.58 dollars to the current 23.38 US dollars.

Sales of jeans less than $25 dropped by 5.3% to $3 billion 990 million, while jeans sales at $25-49.99 rose 11.1% to $3 billion 160 million, while jeans sales for more than 50 US dollars increased by 13.4% to 1 billion 500 million dollars.

Warnaco Group officials said: "jeans with color have been popular, and they are priced at between $59-69."

After a quiet period, consumers begin to buy jeans again and are willing to pay high prices for their favorite styles and styles.

As a result, a large number of colors, shapes and design of high and low waist have begun to appear in the market.