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Analyzing The New Trend Of The Development Of Shoes And Clothing From The Phenomenon Of World Friends

2011/11/24 13:42:00 15

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In the second half of 2011,

Wenzhou shoe enterprises

In the first ten months of 2011, there were 450 enterprises in Dongguan, Guangdong, which were closed down in China.

Although the Ministry of Commerce claims that these have no fundamental impact on the macro-economy, this phenomenon is still worrying, and the future of China's manufacturing industry is in a puzzle.

News event: at the end of 2011, China's highest quality award "National Quality Award" was awarded in Beijing. Building material enterprise Zhejiang Shiyou Wood Industry Co., Ltd. came out of the top of the industry. For a time, the "quality of friends" and "world friend phenomenon" persisting in quality and insisting on excellent performance mode triggered the active attention of the whole building material industry and even China's shoes and clothing manufacturing industry.

What is the way of "shoes and clothing manufacturing in China"?

The emergence of the "world friend phenomenon" is due to the business mode and management mode of the world friend.

industry

Li is very unique. The friends of the world have made good achievements in this way. Everyone is willing to imitate and follow up. Two, the industry is in an internal and external predicament, and many people are confused about the future. We all hope that we can have a feasible way out of the predicament.

The success of Shiyou in the flooring industry is described as a bright light for China's manufacturing industry in the critical period. It points out a clearer direction for guiding Chinese enterprises to get out of difficulties.

Case analysis: Apocalypse of "world friends' outstanding performance"

In November 1, 2011, the floor inspection center, which invested billions of yuan, formally obtained the National Laboratory Accreditation Certificate. This certification enables the inspection results of the world furniture floor testing center to be recognized in more than 60 countries and regions, including the United States, Germany and other countries.

At the same time, Shi you also adhere to the management mode of excellent performance.

Hu Shiqi, deputy general manager of world friend, said: "Shi you is the first company to implement flooring inspection in the flooring industry, which is very important for the long-term development of an enterprise. At the same time, we have solved the shortage of raw materials and the cooperation with foreign enterprises by reducing the shortage of raw materials and reducing the resistance we encountered in the international market.

"The world friend phenomenon" guides the future "Chinese shoes and clothing manufacturing".

The needs of different modes are different, but the phenomenon of "world friend" is still worth learning from in the process of Chinese manufacturing pformation.

Ni Fangrong, chairman of the world friend, once put forward the idea that "consumers are always innocent". At the same time, he excluded the dissidents from insisting on the product inspection system of "floor water inspection" on the floor, so that friends of the world had a foothold in the two aspects of brand strength and quality.

The prominence and high concern of "world friend phenomenon" and the advanced nature of enterprises in the development mode of China's local manufacturing industry have even designed a more perfect framework for the future of China's shoes and garment manufacturing industry.

Whether Chinese enterprises can develop new ideas on this basis, grasp more opportunities in the future, and realize the pformation of the "Made In China" from the low price and low quality world impression to the new image of relying on quality, service and design to occupy the market will still need collective change.