Armani Builds Up The Fashion Empire With The Star Effect Of Hollywood

In the United States, the rise of women's rights has led more and more women to take part in the work. Once again, Armani was keenly aware of the rise of this social movement. He seized the opportunity and decided to design a dress for this group of women: a style that could meet their actual needs.

"I want a woman to wear a little coat on the sun, like a man, but still have some feminine qualities." What he wants is beauty without too much decoration. Take away those unnecessary things and abandon the artificial design. elegance Just like the mother in his childhood memory.

The first of Armani Women's wear The series is Pitty in Florence. Latest fashion The show is on show. He made three small series and achieved great success. One of the series has 25 pieces, all in black and white.

"They are very beautiful because they are colorful in those days, and my brevity brightens everyone's eyes." He said to me, "since then, I have found that I can design women's clothing."

Women in the world wear Armani coats and can walk with their shoulders on their shoulders or even comfortably raise their legs. These changes are undoubtedly revolutionary. People say that Armani brings softness to men, but it brings strength to women.

For Armani, women are no longer the other half of men but equal groups. Until now, the design of women's clothing has been reflecting the changes of the times and the change of women's social roles and status. But in fact, not only did Armani realize this.

Other designers in 1970s also launched many "strong women", but Armani seems to be different from them. He cautiously "do not go to extremes" and carefully balance the tradition and the breakthrough.

In fact, he has successfully gone through a middle line. While giving women strength and dignity, he is still emphasizing their charm and personality as women. He said to me, "women's body is full of strength and limitless tenderness. They can be brave when they need it, but they often give out a gentle temperament. "

By the late 1970s, Armani's full range of clothing had conquered the major shopping malls in New York. They will even pay in advance, so that Armani's company can run normally and get orders. The development speed of the company is surprisingly fast. In this respect, Armani's genius design has been applied. In addition, Galeotti, who is in charge of management and management, has shown his commercial talent again and again.

Milan is becoming the fashion capital of the world, and many other designers, such as Versace, have emerged with Armani. They even moved their homes to the United States, because everyone knows that the United States is the market place.

But Armani still stayed in Milan, and he thought of a better idea to capture the US market, that is, the Hollywood. He gradually established personal relationships with some Hollywood stars to provide clothing for young actors. In 1978, Diane Keaton won the best actress Oscar for starring Anne Holzer. At the awards ceremony, she wore Armani.

In the United States, Hollywood is a special place. Everything there will eventually become something that everyone wants to have. Armani may be the first designer to realize the star effect. He eventually turned himself into a star.

Once, when we talked about the movie and his relationship, he said to me, "in a sense, my mentor in fashion design is the generation who created costumes for American films in the golden age of Hollywood. In my mind are the low-key and elegant images of the 30s and 40s movie.

In 1980, Armani pushed the star effect to the extreme. Paul, director of the show, invited him to design the costumes for a whole movie, which was the "American dancer". Richard Kehr plays a fashionable, narcissistic prostitute who intuitively perceives the insecurity of this era.

He was armed with Armani's free flowing clothes from head to toe and looked very confident. There was a scene where he opened the closet and walked around freely, putting Armani shirts, ties and jackets on the bed.

Later, some people remarked that these lifeless displays on the bed were almost a movie feast with touch and excitement. In the end, Armani's clothing almost became the second leading actor in the movie. Richard Kiel always said that almost all his career was due to Armani.

Since then, Armani has begun to establish real friends with some Hollywood stars. He likes Anne Hathaway's elegant demeanour, Angelina Julie's personality and sexy, he met many movie stars for many years, and often invited them to their home.

The success of "American dancer" has brought huge advertising effect to Armani. The company's performance has improved rapidly. In 1981, he opened his first store in Milan. In the same year, he founded EMPORIO ARMANI and became another pillar brand of the group.

In second years, after Christian Dior, he became the second fashion designer who boarded the cover of Time. Everything was moving forward satisfactorily. During this period, he worked like a bee. The Armani fashion empire was building a house in their dream.