The Price Of Autumn And Winter Clothing Rose By 20% &Nbsp; Online Shopping Became The Main Underpricing.

Affected by the increase in raw materials and labor costs during the production period, this year's new autumn and winter season

Clothing prices rise

Insiders said that the price of this autumn winter clothing generally increased by 20% over the same period last year, and some even reached 30%.

Pierre Cardin's pure wool sweater should be more than 1000, Carl Dan's pure woolen clothes should be more than 2000, while a mulberry silk plus goat hair cloth should reach more than three thousand yuan, and a cashmere sweater of AI Farley is over five thousand yuan.

This winter clothing price trend has two characteristics: domestic brands rose more than foreign brands, women's clothing brands increased more than men's brands, and some women's clothing increased by 40%.

Domestic apparel prices have begun to match international brands.

Cost increase is the main reason.

One of the most important reasons for brands to raise their prices is "rising costs".

One is cotton price and the other is labor price.

However, since April this year, domestic cotton prices have dropped significantly. At present, the price of cotton has dropped to around 8000 yuan.

Why is the price of winter clothing still high in the case of raw materials falling?

Professionals say that commodity pricing generally depends on the cost of production period, while clothing is a product with a long production cycle, usually around six months, and this autumn's winter clothing is mostly produced this spring.

Since October 2010, cotton prices have risen all the way. By March 2011, domestic cotton prices have exceeded 30000 yuan / ton mark, reaching the highest level in ten years.

Online shopping is the main underpricing

Compared with offline apparel brands, online clothing has also risen to a certain extent, but the price advantage is still obvious.

Reporters learned on Masa Marceau's official website that a fabric of 100% microfiber nylon, a short black jacket filled with 100% polyester fiber, sells for 3000 yuan in high-end department stores, and sells for only 885 yuan during the Massa Marceau event.

Masa Marceau CEO Sun Hong, a high-end menswear online shopping menswear brand in China, said, "Masa Marceau has removed the middle and offline rentals and those high value-added brands, and the price is only 1/5 to 1/4 of the same quality clothing under the line."

In addition, as the price of oil falls, the price of domestic logistics is down, and the freight that consumers need to bear is reduced.

And many stores "free shipping", "consumption amounted to * X Yuan free shipping" and other promotions, so that consumer spending is reduced, and offline price advantage further widened.