2012 Retail Forecast: 7 Major Trends Will Emerge

2011 is about to go.

This year has been a lot of frustrations for the retail industry.

From within the enterprise,

From the external environment, retail businesses have been blamed for the frequent outbreak of zero supply relationship and food safety problems.

Especially in the first half of this year, the one-sided public opinion aroused the attention of the relevant departments of the society and government, which brought great pressure to the operation of enterprises.

Judging from the strength of domestic and foreign capital, the next few years may become a turning point in the game of strength between the two sides.

In 2011, Carrefour, WAL-MART and Tesco Tesco were the three largest foreign retail giants in China.

Foreign capital has expanded rapidly in China in recent years and overdrawn its potential for development in China.

These leaders will leave more intense competition for their successors and local rivals who have been trained for many years.

Based on the above point of view, the author thinks that the retail industry will have the following trend in 2012:

1, the first legally binding zero Trading Ordinance was promulgated.

The relationship between zero supply and demand was particularly prominent in 2011. With the worsening relationship between supply and demand, relevant departments of the state strengthened the solution to the relationship between suppliers and suppliers at the legislative level.

At present, the zero supply and the two sides trade according to the "zero supply fair trade method" issued by the five ministries five years ago, because of the long time, and there is no legal effect.

Under the appeal of media and supplier organizations, relevant departments are studying how to solve this problem from the legislative level.

Therefore, relevant laws and regulations that restrict the relationship between suppliers and suppliers are expected to be introduced next year.

2, rising costs hurt the retail industry, and the burden on enterprises is heavier.

With the increasing cost of manpower and rent and the increasing competition in the industry, the profits of retail businesses are becoming more and more small.

According to statistics from China Chain Store Association, the profit margin of domestic retail industry continued to decline, from 16.9% in the first half of 2010 to 15.9% at the end of 2010.

This situation will continue to deteriorate next year.

3, the commercial real estate bubble will burst, and operators' capital chain will break.

Under the restriction of the restriction order, a large number of real estate developers have been pformed into commercial real estate in recent years, resulting in the phenomenon of oversupply of commercial real estate.

At present, the commercial real estate bubble is increasing, and many local shopping centers have difficulty in leasing.

At the same time, there are more foreign capital entering commercial real estate.

So next year businesses will have to watch out for the risk of a commercial real estate bubble bursting.

4, foreign retailers are shrinking, and local retailers are leading the industry.

This year, WAL-MART, Tesco Tesco and Carrefour store cases happened frequently.

WAL-MART, Tesco Tesco, Carrefour's former China chief executive also stepped down in 2011, and the new leader has some adjustment period.

In addition, Carrefour, WAL-MART frequent accidents, has already seen a shrinking situation.

And local companies like Huarun million will continue to merge, and national expansion will become a giant in the industry.

5, mergers and acquisitions increased, small and medium-sized retail enterprises appear "sell" tide.

This trend has already appeared this year, such as Jiangxi's Hong Kong long, such regional small and medium-sized retail enterprises have been sold to Huarun Wanjia.

The reason is that at present, the pressure of retailers is increasing. In addition, the two generation is a difficult problem.

The retail industry is hard, and most of the two generation are unwilling to engage in retail business.

6, HNA business is expected to become the second Huarun Wanjia.

In recent years, frequent mergers and acquisitions have resulted in the acquisition of many regional retailers.

Hainan Airlines has the support of HNA Group and vigorously develops the retail business.

This way is becoming more and more like the relationship between Huarun Wanjia and Huarun group.

Recently, Hainan's commercial sector has been excavating a manager who served as a senior manager at Huarun 10000, which means that the trend of Hainan's imitation of Huarun is obvious.

7, retailers are expected to close their business during the Spring Festival to reach a consensus.

In foreign countries, large supermarkets will automatically shut down and store some market space for small stores on weekends.

But in China, the acquisitive nature of business makes the Spring Festival a big business.

Under the advocacy of China Chain Store Association, there are three enterprises of Yonghui supermarket, Hunan BBK and Tianjin Tianjin supermarket.

More companies will join this series next year.