Investigation Report On Shoe Market In Bengbu, Anhui

Reporter's perspective: the per capita consumption level of Bengbu is a medium level in China. Consumers in the urban area have strong brand awareness and have a certain demand for high-end brands. However, the young people in the surrounding counties and cities emphasize individuality and fashion, and do not ask too much for the brand.

The footwear industry is dominated by brand monopolization, among which the sales of sports brands are slightly better than those of leather shoes. In addition, fashionable shoes with medium and low price are also favored by female consumers.

1, business circle

The main business area of Bengbu is located in Huaihe Road commercial street. Bengbu department store, Tianyang New Century Shopping Center, Baihui International Shopping Center, big head shoe city and brand monopoly store are all concentrated here.

Some small regional chain stores also have a distribution in the business circle, which has a certain impact on the low and middle end consumers, and also creates a certain competitive pressure on the monopoly shops and shoe cities.

2. Store

There are more than 60 exclusive stores in Bengbu, of which sports brands account for nearly 60%, mainly including Lining, Anta, XTEP, Hongxing Erke, Nike, Adidas, and so on. The number of stores is over 3.

Leather shoes are mainly made up of AOKANG, Yi Kang, red dragonfly and so on, and are respected by local mature women.

In addition, dream chain, water moon, memorial day, free bird and other small chain stores are also popular among consumers in surrounding counties and cities.

3, shoe city

There is only one shoe city in Bengbu: big head shoe city, located on the two floor of the middle section of the national cargo road, with a business area of about 1000 square meters. The main brands are: qidanda, buck, Paul Geti, imperial pipe, happy kangaroo, fine fiber, beautiful, precious beauty, Lan Ji, BELLE Anna, yiselande, special, exuberant, enlightenment island and so on.

4, shopping malls

Bengbu has three shopping malls, including Bengbu department store, Tianyang New Century Shopping Center and Baihui International Shopping Center. Among them, Tianyang is the best in the new century, followed by Bengbu 100, and Baihui international business area is small, the brand layout is not proper and management is chaotic.

Tianyang new century's footwear brands are: Teenmix, Iran, BELLE, her, kissing cat, red dragonfly, rich bird, flower umbrella, Goldlion, Pierre Cardin, Sanger, 100 degrees, Mu Linsen, Oscar, camel, Kangnai, giant pie, carthel crocodile, jelda, apple, Goldlion, Satchi, Bingdu, playboy and so on.

Bengbu's top 100 companies are: 100 degrees, Teenmix, BELLE, flower umbrellas, others, Goldlion, Hasen, sun Da, Saturday, road sign, Yi Kang, AOKANG and so on.

Baihui international shoe area is located on the first floor and the first floor, the first floor is the boutique shoe area, the giant day, MI Qi, AOKANG, y'er Kang, gill Da, Wan Li, red dragonfly, giant pie, foliage bird, red dragonfly and so on have been settled; the first floor is the sports shoes area, and there are playboys, Nike, Lining, ADI, Kappa, Anta, Puma, XTEP, MIZUNO, MIZUNO, 361 degrees, etc.

5. Wholesale market

The glorious market is located in Donghai Road, which is the sole shoe wholesale market in Bengbu.

The market is dominated by Wenzhou leather shoes, mainly in the middle and low end market, and a small number of brands such as Dadong, Dian Dian, Ju pie and so on are distributed here.

Most of the operators are the general agents of each brand in Northern Anhui, and the customers mainly come from neighboring counties and cities.

Link: City profile

Bengbu is located in the northeastern part of Anhui, the middle reaches of Huaihe, the intersection of Beijing, Shanghai and Huainan. It is an important industrial and commercial city in Anhui, with a permanent population of 3 million 600 thousand people, including 1 million 50 thousand urban residents.

As one of the most important pportation hub in the country, Bengbu's economic hinterland is widely known as "two Huai town" and "Hu Ning throat".

In 2010, the gross domestic product (GDP) was 63 billion 400 million yuan, an increase of more than 13% over the same period of last year, of which one or two and three industrial added value increased by 3.8%, 20.3% and 9% respectively.

With the increasingly optimized development environment, favorable policy environment, carrying environment and government environment, Bengbu's combination advantages are becoming increasingly prominent, and are becoming the forefront of undertaking industrial pfer.