Quanzhou Sports Shoes Enterprises Start Olympic Marketing

How to graft the Beijing Olympic Games by "non Olympic brand" is one of the topics that Quanzhou sports brand is concerned this year. These brands have different strategies in grafted Olympic Games, and are most commonly used to cooperate with Olympic related agencies.

Reporters learned last week that Quanzhou's youth sports brand POOVE also grafted the Olympic Games, aiming at the early start of the Beijing Olympic Games.

The industry believes that the Beijing Olympic Games is a rare business opportunity for domestic sports brands. Although the number of direct sponsors of the 2008 Olympic Games is limited and limited, it is not uncommon for Quanzhou sports brands who are always good at trying and innovating in marketing.

Nanan Po Hui shoes and Garment Co., Ltd. launched the Olympic Games "POOVE 2008 youth cheer campaign" last week.

Chen Hongqi, the chairman of the company, revealed that its support group activities will begin on the 15 day of this month. All young people in China should distribute 500 Olympic tickets to the participants.

In this regard, the relevant personages suggested that Olympic marketing is not only a game for sponsors, but non Olympic sponsorship enterprises can go beyond the market restrictions of Olympic marketing, trigger consumers' Olympic Lenovo through the Olympic background marketing, and use the Olympic background to achieve communication with consumers to enhance brand value and brand image.

In this sense, compared with sponsors, non Olympic sponsors are not at a disadvantage, and they can also take out the Olympic marketing highlights.

The personage predicts that similar activities will appear more and more in Quanzhou sports brand camps in the future.