The National Sports Industry Base Is Located In Jinjiang, The Shoe Capital.

Recently, Jinjiang has added a heavyweight "national brand" gold signboard -- the State Sports General Administration formally approved the establishment of Jinjiang's national sports industry base.

Jinjiang became the third city in the country to be honored after Shenzhen and Chengdu.

It is reported that the successful declaration of the national sports industry base in Jinjiang is closely related to the existing sports industry foundation in Jinjiang.

Jinjiang is an important sporting goods manufacturing base in China. Sports products cover sports shoes, sportswear, sports equipment, etc., with 37 state-level brands, with an annual output value of 27 billion 905 million 200 thousand yuan, and 150 thousand sales outlets covering one or two levels of the country.

Anta, XTEP, 361 degrees, Meck, mingle, Philharmonic...

In recent years, a number of well-known sports brands have sprung up in Jinjiang, and these brand enterprises have continuously strengthened their cooperation with sports circles. The above enterprises have sponsored CBA, WCBA, the National Men's Volleyball League, the women's Volleyball League, the Table Tennis Super League, the extreme sports elite, the trampoline Championship and the digital sports CIG. They have successively worked with the national badminton team, gymnastics team, weightlifting team, men's volleyball team, women's volleyball team and women's hockey team.

This year, the research and development base of the State General Administration of sport was successfully established in the company.

The added value of sports industry in Jinjiang amounted to 9 billion 80 million yuan in 2006, accounting for 18.4%% of GDP, 240 thousand of the employed population, accounting for 25.26% of the whole society.

There are 2 sporting goods and sports concepts listed companies and 12 ready to be listed companies. Data show that in the past 3 years, the sponsorship of sports events in Jinjiang enterprises has reached 890 million yuan, sponsoring the national sports team 131 million yuan, and employing 31 spokesmen for sports stars.