The Road Of Dance Between Apparel Enterprises And "Capital" Is Not Smooth Sailing.

"Money goes all over the world, no money is hard to do." about clothing For enterprises, this is a prophecy. Recently, Lane Bryant The loss of IPO in the ladies' house has become the focus of clothing companies' dancing with "capital".

It is also reasonable for clothing companies to be blocked in the process of listing. Clothing enterprises and capital market The degree of docking is very low, many enterprises have not received VC/PE investment before listing. However, the annual output value and clothing consumption expenditure of China's clothing industry are increasing year by year. The market of garment enterprises is very large, and it is also a very good investment opportunity for VC/PE (venture capital and private equity investment).

However, the reality is that the way of dancing with the "capital" of garment enterprises is not smooth sailing.

Take the clothing enterprise listing as an example, in 2010, Kaiser clothing and Hinur and many other garment enterprise clusters were listed as a bright spot in the capital market. But since this year, the IPO environment of garment enterprises is quite different. So far, only 11 companies have seen 5 customs clearance, with a rate of only 45%.

In fact, clothing enterprises seek "capital" if they are thirsty.

Chinese garment enterprises started from the foundry industry, and earned the eyeball of the world economy through cheap service. Before 2009, even without the support of the capital market, Chinese clothing enterprises had a good time. But after 2009, the rise of labor costs, appreciation of RMB, fluctuation of raw material prices and loan interest rate increased business costs and had a far-reaching impact on garment enterprises.

Some small and medium-sized garment enterprises starting from export have to face export to domestic market and need to absorb gold in the domestic market, but their docking with the primary market is not as fast as we imagined.

So what's the trouble with the capital market?

In terms of the clothing industry, the lack of sustainable profitability, uncertainty in growth and competition in the same industry may be the main concerns of the capital market.

Generally speaking, the core competitiveness of clothing enterprises is reflected in two aspects of clothing product design ability and marketing channel. "But China's garment enterprises are based on foundry. For most garment enterprises, these two aspects are short legs. Moreover, many garment enterprises do not have a good understanding of the operation of the capital market, and there are great problems in capitalization operations, both IPO and the introduction of external capital. Zhang Yanan said. {page_break}

Of course, dancing with "capital" is a double-edged sword.

On the one hand, traditional Chinese garment enterprises should spanform from traditional factory management to group and modern shareholding management. Introducing appropriate capital in the spanformation process will have a positive role in promoting the management of enterprises and the future framework. The benefits that enterprises can get is obvious, and they can be integrated into funds to achieve rapid and large-scale development.

On the other hand, garment enterprises will also face the pressure of performance from the capital market. Some garment enterprises have done many sideline businesses with the capital strength, such as focusing on real estate, equity investment, etc., and the revenue generated in this area is even greater than that of the clothing industry.

It is no problem for enterprises to diversify their investment layout, but as a main business, clothing depends on their ability to control the whole market.

In the long run, how can garment enterprises better get the favor of the capital market? The standardized operation of Chinese garment enterprises and the docking ability with external capital need to be improved. Of course, the entry of capital means that all aspects of finance, operation, products, brands and resources should be spanparent.

It is worth mentioning that many clothing enterprises family workshop operation is too strong, this management mechanism is too backward, for the future IPO is a very bad signal, so the upgrading of modern enterprise system is very necessary.