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Chick: Building The First Brand Of Inspirational Young Children In China

2011/11/15 15:20:00 26

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Building Children's Inspirational Brands

China's hometown of children's shoes and the export base of sports shoes, a famous enterprise in Wenling, Zhejiang, China, China's Sporting Goods Co., Ltd. has released a full set of VI system of its own brand chick recently, and has made a wonderful appearance at the Eleventh China footwear, footwear and display exhibition in Wenling. It has shown the brand image and unique cultural connotation of chick, the inspirational first brand of Chinese children, and has officially announced that the chick brand has fully launched the conquest of the children's professional sports market.

Since its establishment, the company has been committed to providing high-quality and high-class children's shoes for the new generation of children. Its brand of mobile children's shoes, "strong diamond" and "Magic Wand Princess", have been selling well all over the market, and are well received by consumers.

After more than 10 years of technological innovation, internal strength building and market deep ploughing, the technology of product production is completely in line with international standards. The market network is all over the country, and has the best operation team in the same industry. The whole industry has gone out of the road of scale, branding and internationalization.

In 2011, after 3 years of market research and product development, the long chick brand was born and opened up a new chapter of the company's own brand.

In recent years, the market for children's products has been expanding. With the vigorous rise of all kinds of children's sports events and the coming of the national fitness craze driven by the Beijing Olympic Games, the market of children's professional sports supplies has more than 8 billion capacity every year.

However, the market has so far no leader, and no leading brand has yet appeared.

It is also its attractive prospects, attracting Anta, 361 degrees, POOVE, chick and other brands to compete among them, and create children's professional sports brand.

As a strength enterprise focused on the brand operation of children's shoes market for many years, the chick brand has been brought into the strong, mature and unique brand operation system from the birth.

Accumulate thick and thin, let us wait and see the unusual performance of the chick brand.

Introduction of chick brand

Chick is the inspirational brand of Chinese children rooted in the national sports industry. It is committed to providing high-quality children's shoes with professional, functional and comfortable quality for the new generation of children aged 6-16, so that children can enjoy the excellent performance and potential release of sports. Through advocating the inspiring spirit of pursuing extraordinary and everlasting heights, and respecting the brand culture of every child's personality and character, he is committed to becoming an inspirational partner and support force for children's growth.