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Analysis Of The Trend Of Children'S Wear Brand Spring Summer Wear In 2012

2011/11/15 10:53:00 37

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2011 is the year when adult wear prevails, with many children.

clothing

The diminished version of adult clothing is prevalent.

Children's wear market

2011 is also the year when many international luxury goods are developing children's clothing in a big way. Many international luxury brands begin to enter the field of children's clothing unarmed, constantly affecting the middle class and the rich class children's clothing market.

The famous brand of children's clothing has unlimited tension, and foreign children's wear brands will take the opportunity to sail.

With the development of children's clothing in China for more than ten years, there is still a lack of high-end and high-end children's wear brands.

For example, the famous red, yellow, blue, tinkling cats, Barbara,

Doctor frog

Although it is a high recognition brand for children's clothing, it lacks the share in the high-end and high-end market.

Careful consumers can find that the price of these brands has been rising. The first is due to the sharp rise in domestic labor costs and the rise in prices of raw materials and other products. Secondly, the recognition of brands depends on the advertising and exposure. Therefore, it can only explain the characteristics of domestic advertising, whether TV advertising or online advertising, which is expensive and inefficient. Therefore, the rising retail prices of these brand products are not unreasonable.

Just as famous brands in China are making brand recognition, foreign brands such as jubilant grey taro and other new brands of children's clothing have gradually increased their development and excavation in the domestic market. It is estimated that the market advertising of these brands may occupy 20%.

Health and environmental protection become the trend, and the quality of products is still valued.

Chinese people have never been able to believe that, as a big manufacturing country, the quality of products should be no problem at least in the production of products, or they will not be exported to countries and regions with high quality requirements, such as Europe and the United States. Why, therefore, the quality of domestic children's clothing is always mixed with the market in disharmony.

With the increase of per capita disposable capital, people can not accept children's clothing of low quality and high price. With the environmental protection concept of foreign brands and the idea of updating children's health, the quality and level of domestic children's clothing will go. What's more, children's clothing network has no ability to produce high quality products. The main reason is that the domestic low-end market is huge and Chinese people's health and environmental protection concept is not enough. Brands and products are always catering to consumers, and when consumers are not buying, it will also be the time when brands disappear.

Fashionable children's clothing, looking forward to the future

The fashion trend of the 2012 children's wear brand spring summer wear includes the product samples of some well-known brands in 2012, the brand executives of children's wear brands, the designers' understanding of their brands and the recognition of children's clothing market.

Yu Mei, an industrial Limited by Share Ltd in Fujian, said: "in the future, the seven wolves children's clothing will focus on building brand power and go further and further away in the children's wear industry."

ERIC, chairman of the board of directors of Lingli Enterprise Limited, told us: "pleasant goat, wolf, big wolf, with all the children, together with the children!" I hope all the children will have a simple and carefree way. When they grow up, they will still be as happy as yesterday when they grow up and see the pleasant goat and the wolf wolf's children's clothing. "Among them, the designer Wang Fang, who represents the Zhejiang three point water children's wear Co., Ltd., tells us:" happiness is not due to having more but to less care. "

Imagination is more important than knowledge, because knowledge is limited, and imagination generalizes everything in the world and pushes forward progress, so imagination is the source of design.