Valleverde Brand Story

Valleverde started in Coriano in 1970, in a small town situated between the hills between Rimini and Riccione.

The founder and current president is Mr. Arcangeli Armando.

He has all the "added value", comfort and design ideas for products.

The most important step is to use an internal shoe.

Thirty years ago, the runner was actually unknown, so the fact [he was the first to do so] meant immediate success.

The product has its place and role in the shoe market.

What is missing is the public recognition of the name.

Towards the end of 70s, a decisive marketing strategy was launched, which was "comforting and forming" for millions of people with the help of the activities of the Valleverde logo, that is, effective advertising.

The company then made progress, and what about 150 models were made initially became 2000. soon after the initial Valleverde produced only wome shoes, and then the other lines of shoes were started with time.

1983 men's lines, children's shoes in 1989 and leather goods and travel accessories in 1996.

Nowadays, Valleverde sells around 2300 stores in the world for about three million pairs of shoes. Which 250 is Valleverde exclusively, with an annual turnover of about one hundred million euros.

Headquarters is located in Italy via Piane.