The 70% Big Brands Are In &Nbsp; Wenzhou'S Luxury Goods Enter Three Strong Businesses.

A few days ago, the World Luxury Association's 2011 official report blue book was released. In China's luxury consumption ability ranking, except Beijing, Shanghai and Guangzhou, Hangzhou, Wenzhou,

In this case, Wenzhou is the only second tier city, but shows its strong purchasing power.

It is precisely because of this huge

A Wenzhou citizen walks past a luxury display window.

In recent years, with Wenzhou City

Who is consuming luxury goods?

Young people and wealthy people

Reporters visited the international high-end brand stores in Wenzhou, including GUCCI, BURBERRY and SWAROVSKI yesterday. According to the staff description, in recent years, more and more consumers have joined the ranks of luxury goods consumption, and the age of the consumer has shown a gradual change. Young consumers have become one of the main consumers.

Mr. Xu is just 30 years old, but he is already the boss of a clothing enterprise.

Because of the needs of business, he should always be busy with all kinds of entertainment.

He told reporters that at the very beginning, he had an irrelevant attitude towards these luxuries.

But with the expansion of the circle of communication, his views have gradually changed.

"When it comes to business or friends gathering, those customers or friends will often talk about fashion trends, such as buying a new ROLEX watch, changing a LV bag and so on."

Mr. Xu said that this is a subtle influence of a circle.

So this year, he changed his Camry car to the 7 Department of BMW, and bought a CARTIER watch specially.

In the GUCCI store in downtown Wenzhou's wealth center, the reporter met Mr. Hu, who is shopping for women's bags.

Mr. Hu told reporters that he was the head of a foreign trade company. He went shopping with his wife this time to buy a handbag for his wife as a wedding anniversary gift.

"Sometimes when I come back from a business trip abroad, I will buy my wife a LV bag or Chanel perfume."

Hu said that these economic luxuries are also a necessity for them.

GUCCI stores staff said that only half a year later, the sales volume of their counters exceeded the annual sales target issued by the brand headquarters to the Wenzhou store.

It is understood that in August, the sales performance of our city's GUCCI and CARTIER was among the best in all branches of the country.

PRADA, which opened in June this year, is the first flagship store in Zhejiang with fourteenth headquarters in China. Wenzhou consumers are really surprised by the "love" of luxury goods by consumers in Wenzhou.

According to the staff, the store was overcrowded on that day, and a 270 thousand yuan crocodile bag was also quickly bought.

"We have nearly 10 top international luxury brands, all concentrated on the first floor."

The wealth center official said that these luxury brands began to maintain a steady upward trend in sales since the opening day, and some brands ranked first in the country.

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Why consume luxury goods?

Show off wealth to pay attention to comfort experience

Luxury goods are not worth climbing because of their scarcity and uniqueness, but at the same time, they bring exquisite life experience to their owners.

It has been described that luxury goods have been built up by money, and people outside the walls can only view them far away.

This also shows that luxury goods are empowered by status and wealth, attracting many wealthy people to become their loyal fans.

In this regard, Wenzhou's affluent people show it most vividly.

Besides luxury goods such as leather bags, watches and clothes, luxury cars, cigarettes and liquor are also the targets of their consumption.

"It is precisely because luxury goods have been labeled with such a" signboard ", coupled with the lack of awareness of the brand, many consumers are in order to earn" face "and buy.

The official said, but according to his observation, in recent years, this consumption mentality has gradually become rational.

Because the former consumer is the first group of Wenzhou people who get rich first. They will not pay attention to the connotation of the brand, and the starting point is just "show off their wealth".

Nowadays, the younger generation of consumers has allowed the pition from "showing off the rich" to "recognition". More young consumers have gradually shifted their concerns to the taste and comfort experience of the brand when they choose luxury goods, and will not blindly consume.

With the gradual increase of luxury brands, is the tempting "cake" quickly carved up? In the industry analysis, because of the strong economic vitality of Wenzhou, the consumption ability has approached the first tier cities. Therefore, he has confidence in the development potential of the luxury market.

In addition, the World Luxury Association 2011 official report blue book also shows that China has become the world's second largest consumer of luxury goods.

Moreover, the findings of some authoritative organizations in China also mentioned that in the next two or three years, the total consumption of luxury goods in China is expected to surpass Japan and become the largest consumer of luxury goods. Among them, two or three cities like Wenzhou will become the main supporting force for luxury consumption in the future.