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Analysis: The Difference Between Clothing Counters And Exclusive Stores

2011/11/9 11:35:00 12

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Analysis Of The Difference Between Clothing Store And Special Store

Exclusive shop

(Exclusive Shop), also known as professional shop, is specialized in operation or authorization.

Management

The retail format dominated by a major brand commodity (manufacturer's brand and middleman brand) is the earliest form of apparel retailing.

The advantage of a franchised store is that it can directly contact and communicate with the target consumers, operate properly, has a long-term revenue, and has strong autonomy, is easy to implement the marketing policy, and has quick recovery of funds. It can fully display the product lines of the brand, and has fewer restrictions on decoration and display. It can decide its own sales promotion activities; the longer the business time, the more repeat customers; the brand image is easy to reflect.

Of course, franchised stores also have disadvantages, such as high cost, such as location errors, no corresponding target groups, low sales, and the biggest rent.

cost

。

Remote operation is especially difficult.

In view of the limitations of site conditions, funds and management, the chain stores in China are mostly small and medium-sized stores. The types and specifications of the products sold are very limited, so it is difficult to meet the needs of one-stop shopping.

To this end, shopping malls or supermarkets can combine commodity consumption characteristics of customers in the business district to set up commodity counters to provide rich commodities for a particular category, a brand or a certain area, or to display a supplier's merchandise.

The channel design of brand clothing can choose a special counter in the department store in terms of the specific retail form. The advantage of the shopping mall counters is that there is a certain number of people and sales. If the selected shopping malls have a certain influence in the local area, it is easy for the brand to have less management energy.

The disadvantages are: payment of related costs, admission fees, advertising fees, shop fees and so on.

Smart clothing software summarizes the current women's clothing.

brand

There are three modes of cooperation with department stores: first, the Japanese and Chinese Taiwan style, and the risk sharing between manufacturers and shopping malls through the form of "deduction".

In the actual operation process, shopping malls usually ask for certain guaranteed sales to reduce their business risks. This mode is the most common in the domestic market at present.

The two is the mode of China's Hongkong and Europe and the United States, that is, property management is used to manage shopping malls, shopping malls only rent venues, collect rents, utilities, and so on, and the risks are all on the manufacturers' bodies.

The three is part of the traditional state-run store buyout business mode, shopping malls take all risks.

For brand women's clothing, it is a shortcut to set up a special cabinet in large shopping mall and promote its popularity and reputation by means of popular shopping malls, which is a shortcut to establish brand and sell goods.