Open Clothing Shop Name Six Taboo

For yourself Couture It is also a troublesome thing to have a good and easy to remember name. But it can bring infinity. Passenger flow 。 Here are some points we need to avoid.

　　 contraindicated Polyphone

The use of polyphonic characters, like the use of remote words, will cause great inconvenience to people's calls, and the meaning itself is not clear enough. It is easier to feel confused when you call a polyphonic word and have two or more pronunciations. For example, Le Hai Restaurant, "music" has two read, read LE, read YUE, make people do not know what to read better. For example, the following words are read in two ways: row (XING, HANG), province (SHENG, XING), heavy (CHONG, ZHONG), and Alice (QIAN, XI) toward (CHAO, ZHAO). Of course, we do not mean that we must never use polyphonic characters. But at least ensure that others can determine their pronunciation, not to read wrong.

　　 Avoid Ill intentions

For example, you are just engaged in the manufacture and sale of cosmetics. If you want to sign "heroin" as a trademark, let consumers name it. Then you may go into the Trademark Office and go out of fashion again, because the word "heroin" is not only homophonic and synonymous with drugs, but it has obviously violated the principles of good customs and habits. Besides, propaganda means more poison! Harm and harm yourself! Maybe you will reply: the brand of foreign famous brand perfume is more "poisonous", such as "OPIUM" and "POISON"? Why do they sign up by trademark? Why do the red powder ladies jump for trial? This can only be said that the eastern and Western countries are different, different customs and different political styles. For example, foreign countries allow naked swimming and naked sunbathing, while in China, the relevant units will immediately determine that you mean "impairing Weathering" or "breaking good customs".

　 contraindicated Partial character

Trademark names are for consumers to call. We should take into account the popularity of wording. However, it is regrettable that some trademarks also have some serious problems in naming characters. A soybean protein powder factory is named "Gang Feng" for its trademark of soybean protein powder, instant bean milk and other products. Such a trademark does not mean that ordinary farmers or citizens do not know each other. I am afraid that even the teachers in the university may not know everyone. It is difficult for us to imagine that such a trademark can become a famous brand, and it is hard to imagine that such a trademark can sell well in the market.

Some people use the names of remote names to see if they can pick up a good name from Jian Hui if they can choose a good word. So when we mention the name, the first thing we want to do is to turn the Kangxi dictionary. However, the actual situation is just the opposite.

A good name is just like a good article. It is seen in the plain, rather than relying on isolated words, multi strokes and variant characters. Which is not the commonly used word, such as "four links", "founder", "Jin Li Nong" and "Kang Shifu". {page_break}

　 Avoid The language is obscure.

The implication is that the pronunciation is too deep for others to understand. Just like the choice of remote words, meaning is good, no one knows, meaning no matter what good.

The name of an enterprise or trademark has the function of indicating the nature of the enterprise and suggesting the function of the product, which requires strong readability. According to the Guangming Daily, there is a naming house in Lanxi, Zhejiang province. They first gave themselves a name named "Jian Shi Cheng Yang". But after the brand was hung up, no one else understood it, and the shopkeeper quickly added a brand of "Lanxi city enterprise culture service" to the shop sign to supplement it. According to the ancient book "the immortal biography", what is the ancient legend that Huang Chuping's shepherd was led to Jinhua's stone chamber by Taoist priest. His brother started looking for it, but there were white stones. The stone is a sheep. The name of a shop facing public service contains such mysterious allusions. No wonder people can't understand it. It is also the naming hall, which is popular and memorable, and the shop name itself is an excellent advertisement.

　 Avoid using bad words

The unlucky meaning is the great taboo of commercial naming. Because it not only brings bad associations to the owner of the name, but more importantly, it will affect other people's acceptance of the subject, whether the subject is a person, an enterprise or a commodity, even the politics will be affected. In February 18, 1987, "Reference News" reproduced a message entitled "auspiciousness for the sake of good luck." the governor and the London side announced that Sir Wei Dewei, the twenty-seventh governor of Hongkong, was renamed Wei Yi Xin. He would arrive in the afternoon in the afternoon and accompany him to Hong Kong to include his wife and his 18 year old son. On the Valentine's day, the new governor turned to "Wei Dewei" on the basis of Putonghua pronunciation. It was criticized by many Hong Kong people for correcting the wrong name: Wei and Wei were 52 ghosts, Wei and Yin Yin were dangerous, symbolizing unlucky and so on. The governor of Xingang decided to adopt the suggestion of renaming according to the opinions provided by the government. A spokesman for the Hong Kong government explained that the above new names were mainly Cantonese pronunciation and his English name. And the name of Wei Yi Xin represents trust and protection, and Yi means a good spirit. It is unbelievable that the unlucky name is related to the acceptance of an official.

For commodities, an unlucky name means that it will lose a lot of business. It is said that there has been a sales battle between Brandy (France) and whiskey (England) in Hongkong. As a result, brandy sold more than 400 million bottles, but whisky sold only one hundred thousand bottles, only a fraction of brandy. In terms of quality and popularity, "whisky" is not inferior to brandy. So why is "whiskey" defeated? After investigation and analysis, the problem lies in the Chinese name of "whiskey". "Whisky"? Even vies should not be afraid of it. Who would like to buy it? Let's look at brandy again. What a poetic and lovely name it is. From this example, we can see that when people buy goods, they do not simply shop, but also buy an invisible thing, which is Geely.

　 Avoid similar approximation

It is like a common failing of the Chinese to see others in good condition. If you take the three word brand, I will try to two words like you, so as to confuse consumers. Your name is "Bo Mi". My name is "x honey". You are "Yikang", I call it "x Kang": you are "seven stars", then I become "x star". The above is gentle and similar.

What is more abominable is that someone simply comes to homophonic with you. The Service Badge in several brands like detergent is "self-discipline" very good. It can separate itself from others and set up a unique brand style. Like "one spoon", "Bai Lan", "Lion King", "Tide", "vigor", "Panda" and so on, there is a consensus that wells do not make rivers. There is no similarity or similarity in the brand, and VCD brand is obviously too similar and similar to each other. At least, the two brands of "XX king" and "x Da" are easy to confuse consumers.