Jinjiang Shoe Enterprises Have No Choice But To "Kill A Chicken With A Knife" Can They Make Profits?

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Phenomenon: orders change leads to new models

Since the second half of this year, more and more shoe manufacturers began to use large pipelining with small pipeline mode in production, Hongxing Worden card is one of them.

In the second half of this year, the company began to use the "big line and small flow" production mode.

In this regard, Chen Liang, general manager of the shoe industry center, told reporters that the use of this production mode is mainly aimed at dealing with the new market demand, especially the change of orders.

"Originally, the consumption habit of EU countries and the US line market is to buy a shoe with a single code and a box of shoes at a time, usually 6 pairs in this box."

Chen Liang said, that is to say, consumers in these countries are different from us. Because of the economic development, and the prices of shoes we export are relatively low, they buy shoes at the same style and the same number. They buy at least 6 pairs at a time. But now, the European debt crisis has made the whole market become depressed, and these consumers have also become frugal.

"Now, there are only 2 pairs in a box."

Chen Liang said, these consumers no longer buy 6 pairs, they either buy one box or ask for different styles, for example, buy 6 pairs, but they want to buy three boxes, each box has different styles.

This leads to the fact that these foreign businessmen are no longer in the same order as they used to be.

For example, the same order of 100 thousand pairs, but now there are three or even more styles. In addition, the same style, they are more cautious, will not give up 100 thousand pairs at a time, it may become sub batch, 30 thousand or 50 thousand pairs at a time.

"Now there are fewer and fewer products of single variety and large quantities, and the products of multiple varieties and small quantities are becoming mainstream."

According to the Deputy General Ma Wan Cheng, deputy director general of the company of sports and sporting goods, under the changing trend of the environment, the production enterprises can only adapt to the trend of the market only if they are diversified and have multiple switching functions and can adapt to the needs of production management of such a small quantity and variety.

It is reported that the majority of Philharmonic sports orders are currently produced in this mode.

Reason: the sequela of "great leap forward" of capacity

So, the market demand is so, so it is understandable to use small water to deal with the demand for orders of small quantity and variety. Why do many shoe companies use the "big line and small flow" mode of operation?

In fact, small batch orders have already appeared in other industries. The emergence of "small water" production line is just to match small orders.

"The strange thing about the shoe industry is the change of production mode this time is that in order to cope with the market changes, people usually use" small lines and small streams "and they use" big line and small running water ".

Shen Chengying, marketing director of both consulting (China) Limited, was also surprised by the appearance of the phenomenon of "big line and small running water".

Chen Liang told reporters that due to the false prosperity of the sporting goods market in the past two years, most shoe makers miscalculated the market capacity this year.

"It is customary to think that last year's orders were too numerous to be completed, and if the productive forces meant that the prosperity of the money making industry made the whole shoe-making industry very exciting, many footwear industry expanded this year."

Chen Liang said that from the end of last year to the beginning of this year, the shoe machine business was crazy, and the enterprises were buying equipment, and prepared to increase their horsepower to make the best preparations for this year's orders.

Who knows, bought equipment, expanded postpartum, to the second half of the year, many enterprises found that the original market is different from its own prediction.

This year's orders seem to have suddenly evaporated, and the original production line is filled with dissatisfaction, let alone the new assembly line.

With orders to be found, orders for this year are different from before.

What to do? The equipment has already been bought, so we have to kill the chicken and use the knife.

"Using this mode of production does not produce any other cost, but it silently asks the management level of the enterprise."

Chen Liang said that the so-called large or small assembly line equipment is the same in all the functions, but the length is different, and of course the cost is different. Therefore, it will not have much impact on the staffing, but this mode will generate waste of equipment resources and reduce the production efficiency of the whole line.

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Answer: shoe enterprise management level to be improved

From the cost point of view, this new model does not have much advantages, and more is just the response of enterprises to normal production system reform in response to market demand.

"It is also a helpless adjustment for shoemaking enterprises in the second half of the year."

Chen Liang said.

In Shen Chengying's view, this helpless response is highlighted by the short management of Jinjiang shoe enterprises.

"In fact, a lot of shoemaking brand enterprises do not need such an awkward mode of big line and small running water to operate."

Shen Chengying said that these large assembly lines only need to be reformed on some small links, and they can be turned into small ones.

"The production of 50 thousand double orders is very easy, most enterprises can do it, but 5 million pairs of 100 orders, the same production demand, the level of production management of enterprises is a terrible torture."

Shen Chengying said that if the management level of enterprises can not keep up with them, then no matter whether they are cutting, sewing machines and molding lines, or the matching of materials and production, or the arrangement of production plans will become the nightmare of enterprises. It will be difficult to make the final number clear, the data will be confused, the inventory and market needs can not be met, production links and delivery periods will not be able to meet all kinds of problems, which will make these executives become firefighters everywhere.

In the eyes of Chen Liang and Ma Wancheng, less batch and multi variety production is the inevitable trend in the future.

However, although most enterprises have predicted this trend, they haven't prepared well yet.