Germany: Exhibition Promotes Media Industry Development

With manufacturing, etc.

Germany: Exhibition promotes media industry development

In recent years, the German cultural industry has flourished and has become one of the most powerful industries to promote economic growth, and has also contributed to the development of other related industries.

According to the data released by the German Federal Ministry of economy and technology, the German cultural and creative industries in 2009

Promoting the development of cultural industry with exhibition as a medium is a major part of Germany.

The book fair is also a good opportunity to promote German books, sell book copyright and promote German culture.

Germany is a country of books. It has more than 2000 publishing houses, and about 95 thousand new books are published every year.

In 2007, the German book market achieved sales of about 9 billion 600 million euros (US $13 billion 200 million), accounting for about 10% of the total sales of its cultural industry. In the same year, more than 9000 Book licences were pferred overseas.

UK: government support to boost creative industries

From the mid 90s of last century, the British government realized that the cultural and creative industries should become a new growth point of the British economy.

With the employment, growth potential and originality as its standard, the British government has chosen 13 fields as publishing, television broadcasting, film and video, interactive leisure software, fashion design, software and computer services, design, music and so on as the creative industry, giving great support in policy.

At first, the British government provided financial assistance to the growing enterprises, and then introduced market competition in these enterprises, while giving great support to the financial and tax aspects to ensure the healthy development of the whole industry.

After more than 10 years of development, the creative industry has grown into the second largest industry in the United Kingdom after financial services, not only creating more than 7% gross domestic product, but also growing faster than other industries.

At present, there are 1 million 300 thousand employees in the creative industry, and indirectly created 1 million jobs.

John Hawkins, an internationally renowned scholar known as the father of the British cultural and creative industries, believes that the success of the creative industry in Britain has many realistic factors besides the original spirit accumulated from the Shakespeare era.

If the traditional industries such as manufacturing industry began to decline in the past 30 years, the society needs to create new employment opportunities.

However, the creative industry is in line with this demand due to its low investment, quick results and high profits.

The Internet has also provided an unprecedented opportunity for the development of creative industries.

The United States: the law of market promotes the cultural industry

As a powerful cultural industry, the American cultural industry accounts for about 10% of GDP.

56% of the world's Radio and cable TV revenues, 85% of the pay TV revenue, and 55% of the movie box office are from the United States.

Robert Lawrence Kuhn, a famous American scholar, said in an exclusive interview with reporters that the United States believes in the regulation function of market discipline and market competition on the cultural industry.

The United States government believes that the cultural industry is not different from other sectors such as iron and steel, automobiles and other people's livelihood industries. Therefore, it should provide a fair and reasonable stage for cultural enterprises' economic activities and individual cultural creation, and provide diversified choices for the audience.

The US government has not set up a Ministry of culture that specialize in cultural industries.

Kuhn said: "one of the main characteristics of the cultural industry is that practitioners enjoy high freedom of expression and creation, so that they can not be bound by any ideology or idea, maximize their imagination and expressive power, and thus create outstanding works."

Dana Gioia, the former chairman of the national arts foundation and the famous poet, pointed out that one of the advantages of this unique cultural industry management mode is to make the American cultural industry form various and full of vitality.

In recent years, the cultural industry in the United States has developed rapidly. In 2009, the total output value of the United States was 278 billion 400 million dollars.

With the rise of the cultural industry, the number of people employed is increasing.

In Losangeles County, which is located in the Hollywood of the world's film capital, there are 4767 enterprises engaged in film production and distribution, employing 176 thousand people, with an average of 84.6 employees in each industry.

Korea: inheriting tradition and establishing culture

In the late 90s of last century, South Korea put forward the strategy of "establishing the country by culture", and determined that the low consumption, pollution-free and cultural industries based on innovation and innovation should be supported by the pillar of national economic development in twenty-first Century.

According to data from the Ministry of culture, sports and tourism, the scale of the Korean cultural industry in 2010 was 72 trillion and 580 billion won (about 65 billion US dollars), accounting for 6.2% of GDP in that year.

Statistics show that from 2006 to 2010, the average annual growth rate of the Korean cultural industry was 3.7%.

From the central government to the Korean government, the Korean government attaches great importance to the protection, inheritance and revitalization of traditional culture.

The government encourages the owner of the house to continue to live in the traditional tile roofed house and thatched cottage. The appearance of the building can not be changed arbitrarily, so as to form a "folk village" which reflects the traditional local customs.

Governments and non-governmental organizations at all levels also held activities such as "Cultural Heritage Year" and "tourism year", and set up annual celebrations such as kimchi Festival and masquerade festival to further publicize the traditional Korean culture.

In order to explore Korea's excellent traditional culture, South Korea has also set up an "invisible cultural property hall", organizing experts to identify and certify traditional cultural projects worthy of protection.

South Korea's traditional rap, mask dance, paper making and other traditional handicrafts, Imperial Palace, etiquette, traditional customs and festivals, traditional medicine and so on are regarded as "intangible cultural property" to protect.

In addition, South Korea is also good at combining traditional culture with modern industrial means to create new values.

The TV series "Dae Jang Geum", which is well known to the Chinese people, combines the traditional cultural elements of South Korea's diet, clothing, medicine and so on.

In addition to the one-time gains from the export of the TV series, the drama also contributed to the tourism fever, Korean cuisine health and the traditional Korean culture experience, creating a great overall benefit.