Chinese Shoe Enterprises Actively Infiltrate The Field Of Non Basketball Competitions

From the end of the Universiade in August to the time before next year's London Olympic Games, there is a shortage of resources available for sponsorship of international competitions. However, many Quanzhou sports brands are struggling to compete for domestic sports resources. Therefore, some non basketball events have also been touted by Quanzhou shoe companies.

At the Seventh National City Games, which was recently concluded, as a strategic partner, PEAK group tailored sports equipment for volunteers, athletes, torchbearers and officials for the seven City Games.

In addition, Jordan sports Limited by Share Ltd has formed official cooperation partners with the Nanjing sports delegation and the Lanzhou sports delegation to provide professional sports equipment for the opening ceremony, closing ceremony, the ceremony and the arena.

Bicycle racing has also become a favorite sport event of Quanzhou sports brand recently. XTEP and Hongxing Erke are involved in all kinds of bicycle races in the near future.

In the southern part of China, Hongxing Erke is the strategic partner of the 2011 International Road Cycling Race around the South Island. It will provide six costumes for six types of sports workers, including motorcyclists, prize drivers, officials, referees, etiquette and cheerleading babys.

As one of the largest, the highest and the most influential international top sports events held in Beijing this year, the first sponsor of the cycling competition held in Beijing last 2011 is the XTEP from Quanzhou.

According to the briefing, the contract between XTEP and Beijing rim is four years.

According to Ye Qi, vice president of XTEP (China) Limited, cycling and marathon exercise are the ultimate challenges to human endurance and perseverance.

He believes that cycling is a kind of "marathon on wheels".

It is not only a rigorous test of human energy and will, but also a perfect embodiment of teamwork and win-win spirit.

In fact, in recent years, XTEP has a special liking for the marathon project.

It is reported that there are two newly added marathon events in Xiamen recently. They are: signing the contract with the Organizing Committee of the international marathon of the Xiamen, becoming the top gold medal partner of Xiamen International Marathon, signing the Standard Chartered Marathon, becoming the garment partner of the event in 2012, that is, in February of next year, XTEP will provide competition suits for 70 thousand athletes from all over the world.

The Standard Chartered Marathon is currently the world's largest marathon, consisting of four marathon events in different parts of the world.

It is reported that this is the Standard Chartered Marathon for the first time in 16 years, the introduction of the mainland sports brand as its clothing partner.

In addition to the marathon project, XTEP also went deep into domestic football projects.

A few days ago, XTEP announced that it became the exclusive sponsor of the Chinese University Futsal League.

It is reported that the tournament is the only Chinese University five person Soccer League officially recognized and fully supported.

According to the introduction, the League will start the 8 month regional trials, the North South District matches and the national finals in November 2011. This will be the most official sports event for college students in the five player soccer history.

PEAK is also actively infiltrating the field of football. In addition to continuing sponsorship of the Iraqi football team, PEAK also signed a cooperation agreement with Shanghai Jobon football club this year. It will provide important support for Shanghai Jobon football team to provide Jersey sponsorship.

In addition, PEAK has joined hands with the Shanghai Football Association to restart the "Chen Yi Cup" amateur football league for 19 years, helping the Shanghai Football Association to promote mass soccer.