Luxury Electric Business War &Nbsp; Professional Dedication Is King.

In the past period, the luxury business operators represented the financing storm represented by the $50 million financing of the Shang pin network, to the most popular market of "big price increases", and then to the recent Jingdong, the luxury customers' channels of all customers are ready to go online. The luxury e-business market in 2011 can be described as a thrive. Data show that as the leading high-end e-commerce brand in China, the Shang pin network adds 10 thousand registered users a day, with a turnover of more than 20 million yuan per month.

For the surging tide of luxury electric business, Zhao Shicheng, founder of Shang pin network and CEO, have maintained a sober and rational sense. He said: "more e-business enterprises can create more room for consumers to get involved in luxury sales, but this also means that competition in the industry is more intense." Zhao Shicheng told reporters: "if we want to make the luxury website bigger and bigger, we must find a more valuable business model. At the same time, we must truly" customer first "and put customer experience first.

"Concentrate on concentration" before running to the end.

"Luxury goods providers want to escape from the fierce fighting of the Red Sea, and successfully enter the blue ocean must pass five Customs: procurement of goods, online transactions, packaging and distribution, after-sales service, operation and service optimization." Zhao Shicheng explains this. In order to concentrate on, focus and professionally do the luxury shopping website, Shang pin net has built up a professional overseas buyer team in order to bring the latest fashion trend in New York, Milan, London and Paris to China. Dozens of professional buyers scattered around the world are also the first hurdle for quality assurance. Shang pin asks that overseas buyers should not regard the cheapest standard as a standard when determining supply chain, but regard quality as the primary standard.

In terms of logistics and services, Shang pin has chosen FedEx as a partner. It has already fulfilled the promise of delivery on the same day in Beijing and Shanghai, and there is no reason for two-way return in 7 days, plus the waiting time for the couriers to wait patiently.

Luxury electronics business is a service.

If you want to buy a GUCCI classic pattern bag, many shopping websites can be provided to you. Which one will you choose at this time? It is no doubt that the price is cheap, the goods are clearly displayed, the network payment is convenient, and the speed of delivery is the fastest. In addition, if you know that a website will provide free maintenance for your GUCCI bag, you may score extra when you choose it. This is what e-commerce companies often call "best customer experience".

But behind this good shopping experience is the arduous efforts of e-commerce enterprises. Luxury goods business in China has been rising for two or three years. How to establish a supply chain and how to provide the best customer service in the world is a new topic for all electric business operators.

In order for the 20 directors to have a deep understanding of what is "customer first", Zhao Shicheng led all middle-level managers to steal from the sea to learn "unstoppable services". Moreover, Zhao Shicheng also asked Shang pin Wang All the directors read a book related to their own specialties every month to improve the professional quality of middle managers. "The middle level can drive front-line employees, and the continuous efforts of front-line staff will surely improve our services." Zhao Shicheng said.

"For modern enterprises, it is too outdated to define goods as goods. The meaning of commodities has been updated, including goods and services, the value of goods provided to customers is fixed, while services can provide customers with additional value beyond imagination. Zhao Shicheng said: "therefore, Shang pin will always put customers and services first."