China'S Garment Export Enterprises Are Experiencing The Most Difficult Time Since The Financial Crisis.

Affected by the weak external demand and rising costs, it has always been regarded as an important part of China's export.

As a matter of fact, Chinese garment export enterprises are facing the same pressure and problems as the entire export industry: the debt crisis in Europe and the United States leads to external demand.

Due to difficulties in operation, this year, China's Wenzhou, Dongguan, Shenzhen and other garment export enterprises gathered a number of small and medium-sized clothing enterprises to close down the news, causing the clothing industry to fall into the "collapse tide" speculation.

The Canton Fair, known as "China's first exhibition", is the largest "gathering place" for Chinese garment export enterprises in a year. This is the "greatest opportunity" for many Chinese garment export enterprises to get orders.

The three phase of the Canton Fair is currently under way, mainly on traditional Chinese exports such as clothing and 13.88,0.27,1.98%.

Wenzhou Datian Clothing Co., Ltd. is a small and medium-sized clothing enterprise, the company responsible person Wen Siquan introduced, because of bank credit tightening, Wenzhou SMEs are generally faced with capital difficult to turnover dilemma, and Wenzhou recent boss "run" incident also has an impact on the international reputation of the local enterprises, foreign orders have become very cautious.

Wen Si Quan said that although Wenzhou garment enterprises are facing many difficulties, there has not yet been a large number of enterprises closing down. "If enterprises can do business in an uneasy way and do not pfer funds to real estate, securities and other high risk areas, they can still get orders to survive."

Lu Jiwei, head of Zhejiang Jiaxing LB import and export limited liability company, does not accept the idea of "closing down tide".

Lu Jiwei introduced that some small and medium-sized clothing enterprises in the locals have closed down or changed careers. "But this is only an individual phenomenon. It is said that the" closing down tide "is too heavy.

Although the business community generally believes that the "collapse tide" has not yet appeared, but reporters understand that the survival of Chinese clothing export enterprises are indeed not optimistic.

As the largest garment production province in the country, Guangdong's garment industry has slowed down in the first half of this year, influenced by factors such as cost fluctuation.

Xia Xianqin, director of Dongguan Ru Garments Co., Ltd., said that due to the weak external demand, orders received by its company have fallen by 30% over the past year.

Xia Xianqin said that in order to cope with the unfavorable export situation, its company has focused on its own brand management.

Xia Xianqin said that if there is no independent brand, the impact of international market fluctuations will be very obvious. If the export situation is becoming more and more serious, these small and medium-sized enterprises without market competitiveness will be optimistic and do not rule out bankruptcy.