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"Haining Leather" Brand Cultivation And Speed Up

2011/10/31 14:53:00 15

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"Haining Leather" Brand Cultivation Speed Up

Yesterday afternoon,

Haining

China's leather city square has become the sea of cars, and private cars and buses from all over the country are full.

Leather city has again ushered in the annual sales season.

According to statistics of the leather city tourist center, two days in from October 29th to 30th, the traffic volume of leather city was 67 thousand, an increase of 5% over the same period last year.

"This is closely related to Haining's policy guidance and publicity in recent years, and to speed up the cultivation of regional brands, especially" Haining leather ".

Zhejiang

The successful declaration of regional brands is like a magnet for customers.

"Leather city tourism distribution center related personnel said.

Haining leather industry is not satisfied with this, and continues to accelerate the "motor speed" of regional brand cultivation. Recently, it has cast its eyes on the establishment of the provincial industrial cluster regional international brand.

Reporters learned from the Municipal Economic and Trade Bureau, as of the end of last year, Haining has 1954 leather industry enterprises, an annual output.

Leatherwear

Clothing 31 million pieces (sets), tanning leather skin yield 7 million 970 thousand fold, leather sofa 6 million 900 thousand sets, that is to say, an average of 58 sets of leather production per minute to complete, there are 13 sofa offline.

The whole industry achieved an industrial output value of 18 billion 345 million yuan throughout the year.

By the end of last year, Haining had won the honorary title of "leather capital of China", "hometown of leather leather goods", "China leather trademark brand base" and so on.

Recently, vice governor Mao Guanglie came to Haining to conduct a special investigation. He fully affirmed the efforts made by the leather industry in Haining to promote the design work.

Then, on the provincial industrial cluster regional international brand demonstration demonstration held recently by the Haining Provincial Commission on industry and commerce, the implementation plan of "Haining leather" in the establishment of regional international brand has been well received by the participating experts.

Next, the leather industry in the city will further expand the brand marketing mode and take the road of brand development.

By building brand to enhance market competitiveness.

Comprehensively improve the industry's own (main) brand ownership, and actively promote the development of enterprises from the OEM stage to the ODM/OBM stage, and accelerate the pformation and upgrading of industrial clusters.

We should make full use of the brand effect to drive the development of related industries and upstream and downstream products, and enhance the competitiveness and influence of relevant enterprises in the international and domestic markets.

At the same time, while further consolidating the development of the international market, we should guide enterprises to work hard, pform their ways, adjust their structure, do well in the course of stimulating domestic demand, develop new marketable products for the domestic market demand, establish an independent brand chain monopoly network, and encourage manufacturers with self owned brands to integrate brand, product and service resources.

We should further attach importance to the upgrading and development of leather industry and promote "technology to promote skin".

Fur clothing products are developing towards new fashions, leisure and diversified leather garments.

Guide leather production enterprises to introduce international advanced equipment, improve the design level and increase the added value of leather clothing.

Vice mayor Xu Yuwei said that the leather industry cluster of Haining city actively declared the pilot of regional international brand, and through three years' time, it had 3 well-known trademarks in China, 5 famous export brands, 1 regional brand names in Zhejiang, 10 famous brand products in Zhejiang, 10 famous trade marks in Zhejiang, 1 collective trademarks and 38 foreign brands in 2014.