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Taobao Storm Continues To Heat Up &Nbsp; Many Shoe Makers In Quanzhou Want To Evacuate.

2011/10/31 10:48:00 20

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Taobao Storm Is Heating Up Quanzhou Shoe Makers Want To Evacuate

Recently,

Tmall

The annual fee and margin are announced to rise. The annual fee rises from 6000 yuan per year to 30 thousand yuan and 60 thousand yuan two stalls. The margin also rises to 10 thousand yuan to 150 thousand yuan depending on the type of shops, and the increase is 5 to 15 times.

Reporters recently interviewed a number of sellers in Quanzhou, Fujian, who participated in the "anti Taobao alliance". Sellers said they could withdraw from Taobao and fight for others because they could not afford high annual fees.

network platform

。

According to the survey, only in the Quanzhou Licheng District happy online shop, it has concentrated on hundreds of Taobao sellers. Sellers can sell the local shoes and clothing sold through the e-commerce platform, and the average fifteen thousand pairs of shoes are sent to all parts of the country.

According to statistics, there are about 30 thousand people in Quanzhou open shop on Taobao online.

According to industry estimates, in Quanzhou alone, at least 2000 sellers of Taobao mall were affected.

During the interview, Zhang Wenji, general manager of happy online shop, told reporters that he and some other small sellers were planning to shift positions because they could not afford high annual fees.

The other small sellers take "

Borrow chicken to lay eggs

"In this way, we actively seek cooperation between local manufacturers that are building brands, so that manufacturers can help to pay annual fees for e-commerce platforms, and provide network marketing services for their goods and brands.

Zhang Wenji, general manager of happy online shop, said: "now there is a beginning to quit. In August and September this year, 13 Taobao stores just entered, and now 10 go to the Inland Revenue Department to return the tax registration certificate.

Now the Internet sellers have to change, cooperate with the small and medium-sized enterprises, let the other side come.

Investment

In the interview, on the Taobao storm, an industry insider supported the Taobao mall's raise price. He believed that from the consumer's point of view, it was beneficial to prevent the emergence of counterfeit goods.

"This is a long-term measure, and Taobao has been trapped in fake and shoddy products.

To create a Taobao mall is also for the sake of doing fine and meticulous, establishing more is standing in the consumer's point of view, increasing credibility, and also want to increase revenue through this channel, but his goal is to enhance the Taobao shopping center's grades, so that consumers can buy more reassurance.

Taobao seller Quanzhou Xiao Su believes that the price increase is not aimed at counterfeiting, but to rectify the market.

"The purpose of this is not to counterfeit goods. Even if 20 cases are mentioned, there is no way to stop counterfeit goods.

He should be rid of some small sellers.

The prospect is still good. Buyers will rule so many people and who will retire, so my business will be better. "

A seller who did not want to reveal his name told reporters that although he was dissatisfied with Taobao's rising price behavior from the perspective of interests, he still believed that Taobao charges were an inevitable trend, because it also faced various aspects of platform operation, market management and other costs, but the balance between free and charge must be grasped. Otherwise, if the small and medium-sized sellers and consumers of "cheap" consumers leave, Taobao mall will lose quite a lot of popularity and vitality.

A Taobao seller said: "Taobao mall charges are inevitable, but it must grasp a good degree, if not sure, then not only will we lose small sellers like us, but also lose many consumers, so that they will eventually be hurt by themselves."